Online e-Commerce giant eBay and its online payment processing subsidiary PayPal have announced that they will launch various features which can boost mobile commerce economy at MWC. The steps taken by the duo is mainly due to the rise in number of mobile users globally and surging up adoption of mobile advertisements.
Even, eBay subsidiary PayPal has launched the PayPal Carrier Payment Network to trap the attention of people at MWC. PayPal has launched this feature in order to make mobile payment carriers more feasible for online merchants. To make this feature more productive PayPal has partnered with 250 mobile carriers and over 1,500 digital goods merchant.
Currently, PayPal is the leading online payment processing gateway having revenue of more than $4 billion – expected to reach $7 billion by year-end.
Interestingly, PayPal mobile payment revenue has increased from $750 million in 2010 to $4 billion in 2011 mainly due to increase in e-commerce business across the world and improved confidence in online shopping especially electronic gadgets. During the whole year PayPal went through various challenges; especially from one of the best emerging online markets –India. On the other hand it witnessed much attention by mobile users as more than 65 million of eBay mobile applications was downloaded by users from all across the world.
Meanwhile, PayPal parent company eBay- predicted to secure $8 billion as revenue in 2012 – has partnered with Three, a mobile network, to preordain Android devices with eBay app in U.K.
Also, a recent launched by ticketing company Entradas.com in Spain has added further more joy for PayPal, as the company has launched support for mobile ticket payment through PayPal. This launch will help PayPal in strengthening its business across the world and has reportedly increases the 15% of the purchase tickets.
However, eBay owned PayPal has more than 103 million members globally and by recent launches it might be possible that it can reach 150 million members globally.
This initiative will definitely help PayPal and its parent company eBay to increase its revenue as well as members. As it had been predicted that mobile commerce market will reached $11.6 billion in 2012 compared to $6.7 billion in 2011.
Fortunately, in coming years we might see eBay as the “Google of e-Commerce sites” as maximum number of purchase of products take place through eBay.