Could Intel’s New Smartphone “Santa Clara” Dominate In The Market


Intel is now trying to make its penetration in the Smartphone sector and that’s why the company is trying to launch the device. Announcing at MWC, dovetailing with mobile carrier Orange, the company has planned to introduce its first handset in European market.  The code name of the device is kept “Santa Clara”—which is considerably known as the most ambitious handset ever rolled by Orange. Orange is seeking for Taiwanese hardware manufacturer Gigabyte to manufacture the phone.

The price of the device is not yet confirmed by the company, but will be declared later this year prior to launch of the device. The device will be powered by Android Gingerbread—but also planned to upgrade with Android Ice Cream Sandwich later.

Co-head of Intel mobile and wireless business—Mike Bell—told, “”This is a really big deal for us. It’s phenomenal that Orange has asked us to participate and put our Intel logo on the back.”

The new Smartphone will be powered by Intel Atom Z2460 processor and the device will expect to have HSPA+ support (no LTE in the UK and France yet)—also using LTE technology. The device will have fast performance with impeccable battery life. It will also support HD video and audio, in addition to these; it will also have 8MP—viable to take quick burst of snaps.

Orange has deep penetration in the advanced markets such as the UK and France, and also the company’s presence is quite well in developing countries like Africa. The new Smartphone “Santa Clara” will firstly be rolled out by the company in the UK and France market. If all goes right, then it will be launched in other markets.

Samsung and HTC are well established manufacturer of Android powered Smartphone in the market, and some entrants such as ZTE and Huawei are also considered as ambitious players. The launch of devices is not ground-breaking event for the Smartphone era. However, Apple’s iPhone is considered as most successful Smartphone in the market last year—in Q4 alone, the company sold 37 million iPhone. Besides of this, Orange’s past record is not as outstanding that we can extrapolate its success in the market. As per consideration of specification, it’s not so outstanding that it could dominate the market.

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