Apple’s Chomp Acquisition: An Effort To Control The Future Of App Stores!


Apple App Store has incredibly made its triumphant worldwide, and recently bumped the mammoth milestone of 25 billion apps downloads. The inducement of Apple in apps development has changed all the expectations and structure of mobile world. There are more than 500,000 apps in the Apple App Store, and it’s slowly becoming little difficult to find out any particular app, if you wish you do so. In fact, Google’s Android App store – Android Marketplace – is also being occupied with the same problem as it has recently surpassed over 11 billion apps downloads. To overcome this predicament, Apple has finally acquired app search engine Chomp—an application that helps people to discover desired app more efficiently.

The acquisition of Chomp by Apple is expected to pave the company to totally revamped the App Store. However, Chomp has refused to say anything about its acquisition. Chomp allows users to see the availability of apps for sale and also provides  the ranking of top 100 apps to users.

Interestingly, Chomp has recently signed a deal with Verizon to provide a sophisticated search results for Android-based apps. And, now with the latest acquisition move by Apple the future of such deal is questionable.

It’s still not clear what exactly the deal is about, but it has come to notice that the investors are quite pleased with the deal. It’s expected that Apple has brought the Chomp team and technology in order to reinvigorate its App Store.

It’s quite known; Apple has gathered a hoard of $100 billion in the bank and the company is yet to decide where to invest such cash pile–and the acquisition of Chomp is the outcome of the company’s decision. The acquisition of Chomp will definitely bring more users to download more iOS apps as the task will be more more easier and focused on users requirements and needs.

Indeed, the deal will support the company to provide stiff challenge to Android which is just eating up market share of Apple’s mobile OS and other OSs. It would be interesting to monitor the next move from Google on the same line as both the companies are well-aware about the market potential of mobile App which is expected to be worth $100 billion by 2015.

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