Google Surpasses Apple To Become The Top Social Brand Globally [STUDY]

Must Read

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a...

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one...

Happy Birthday Ma Huateng: The Man Who Owns Facebook, WhatsApp Of China

The winning horse of the Chinese internet market and one among the Chinese billionaires, though not started...

For every company their brand value in the market matters the most as it helps them in shaping their business in much appreciated way. Companies brand value mainly depends on popularity, receptiveness, interaction, network reach and trust. Taking the view of all these perspective a study was conducted which reveals the Global Top 50 brand leaders.

Interestingly, Google has surpassed Apple to become one of the most trustworthy brand all across the world. Even, Disney has overtaken Apple to become the second most trustworthy brands globally.

After the segregation, Google has emerged as the most popular, interactive as well as the most reachable brand globally, while Disney is the most trusted brand.


You may be surprised to know that in Top 50 list of brand leaders globally, there are only 12 companies related to IT industry compare to 1 Media and 2 Restaurants companies. Despite of that Media tops the list in “Sector list” followed by Restaurants and then technology. It’s mainly due to the consistent performance of Disney in all five dimensions – popularity, receptiveness, interaction, network reach and trust.

Surprisingly, none of the top three brands are in the top 5 list of receptiveness. This means that none of the top 3 brands are willing to listen and engage with their worldwide followers or fans every efficiently. This directly points out that these three brands are either arrogance or over-confident.

However, five technologies companies, which are not even in the top 25 list of the most valued brands globally, listen and engage more with their customers. Also, only two companies, Pepsi and Johnson and Johnson – which are placed in top 20 brands list – are in the top 5 list of receptiveness (willing to listen and engage with their customers).

In terms of engagement rate on social networking sites as well as on web Google dominates other brands to fetch top place on Web, Twitter and YouTube, while Disney secured top place in the list of Facebook brand pages with maximum followers.

Major reason behind Google success is its products and services which are giving tough competition to their rivals in their respective sector. Currently, Google’s Android is challenging Apple’s iOS in mobile sector, while its video service YouTube is standing strong against HULU. Meanwhile, its social media arm Google+ is slowly improving its market share only to counter Facebook in social media space.


(Image Credit:- Sociagility via Cool Infographic)


Please enter your comment!
Please enter your name here

Latest News

Augmented Reality Solutions: Big Hit In The Era Of Pandemic

Desperate times call for desperate measures. The global retail industry went for a complete toss as soon...

The Importance Of Analysis & Data in Buying Bitcoin

It’s often said that knowledge is power; this resonates even more when people are looking for the best way to buy Bitcoin.

Farewell PUBG! PUBG Mobile and PUBG Mobile Lite Terminates Operations In India

Zàijiànle, lǎo péngyǒu! (good bye, old friend) Gamers, the time has come to pay your last respects to PUBG...

Zuckerberg Criticises Apple For Not Letting Advertisers’ Track iPhone Users Completely!

When Apple Inc. (NASDAQ:AAPL) announced that iOS 14’s privacy-first updates would include an opt-in for iPhone users regarding apps collecting their unique...

Why Does It Make Sense For Apple To Build Their Very Own Search Engine?

Google’s sheer dominance over the search industry has remained unchallenged since its inception. But now, Apple is showing serious signs of rolling...

Samsung Overtakes Xiaomi in India: Hour of Glory or Portent of Things to Come?

The smartphone shipments in India has shattered all the previous record in Q3 2020. The crown at the top...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This