Social media space has become the most prominent marketing platform for small and mid-sized businesses. Still, many are unknown of the process to utilize it in order to boost up their business. They are bit confused and failing to define a robust strategy as they don’t have much idea about gender ratio and usage habits. To overcome the confusion of the marketers an Infographic was released which reveals that Who’s who of social media.
Interestingly, it has been found out that on YouTube number of male and female users are equal compare to Facebook that has 55 percent female and 45 percent male users.
Infographic also highlights that the percentage of female users on Twitter and Facebook is 55% while on Pinterest it is between 55 to 70 percent and on Google+ it’s even higher 63 percent.
This directly points out that female are much more addicted towards social networking sites compared to male. Infographic also enlightens activities based usage of people that can be segregated on gender basis.