In just short span of time social networking sites are playing an important marketing role for businesses. It have allowed all businesses of different shapes and sizes to become large and get highly engaged with users and potential buyers. Even it help them in improving their sales as well as brand exposure and engagement. However, there are number of companies who are bit confused towards the adoption of social media and its benefit. To overcome the confusion of companies, an infographic has been released which highlights numbers of reason that satisfies the question – why the businesses must go social.
It has been discovered that near about 30 percent of the worldwide population is using internet and out of which 85 percent of them are on social media. Therefore, any business can’t afford to ignore 1.9 billion potential customers that are easily reachable and available at single platform altogether.
Infographic also enlightens that over 80 percent of Americans – 245 million – use at least one social networking site. Also, adoption of social media as business tool helps businesses to reduce increase their ROI.