We might frequently speak out without any hesitation that the last year belonged to Smartphone manufacturer–ate the revenue of all other consumers’ electronics products. The shipment of Smartphone soared up enormously—all time higher—last year. And it isn’t going to surprise anyway that only Apple sold 37 million Smartphones in Q4 last year, out of total 157.8 million units’ shipment. A research Analysis firm “IDC” has reportedly stated that the worldwide Smartphone market grew 54.7% year-over-year in Q4 2011. Smartphone shipment broke up all the previous records and reached to 157.8 million units compared to 102.0 million units in same quarter a year ago. The total 491.4 million Smartphones shipped last year, up by 61.3% from 304.7 million units in 2010.
Undoubtedly, Apple dominated in the Smartphone segment in Q4 last year, but, Samsung’s year-over-year change (275%) was incredible. In this contrast, Nokia and RIM was in the decreasing trend—declined by -30.6% and -11.0% year-over-years in Q4 2011. However, HTC managed to show off its growth in the shipment, but its revenue mounted down in Q4 first time since the last two years.
According to IDC recent study, A senior research analyst with IDC’s Mobile Phone Technology and Trend Team—Ramon Llamas—said, “By the end of quarter, one out of every three mobiles shipped worldwide was a Smartphone. The launch of Apple’s iPhone 4S played a key role in Smartphone growth to capture pent-up demand, and Smartphone launches from other vendors also provided a broad selection to meet varying preferences and budgets.”
Apple’s retained its supremacy in Smartphone after launch of its revolutionary iPhone 4S last year. iPhone 4S distracted some users due to lack of 4G connectivity and also, the Smartphone occupied with battery drainage issues. After Apple, Samsung shipped 30 million Smartphone first time in Q4 last year, showed off increment year-over-year. Samsung Galaxy Nexus and Galaxy S II lured high-end users, while Galaxy Ace and Galaxy Y attracted mass market in Q4 last year.
Nokia, however, managed to grab third notch in Smartphone shipment in Q4 last year, but, its shipment plunged in Q4 of 2011 than a year ago in same quarter. Nokia released its Windows Phone-based Smartphone Lumia 800 and Lumia 710 last year. The smaller volume of Symbian-powered Smartphones is going to be appeared this year due to users’ demand. For Blackberry, the last year was like a nightmare, the company’s market share declined in consecutive four quarters. HTC launched its Windows Phone-powered Titan and Radar models, in addition to these models; the company also launched its Rezound, LTE-enabled Vivid, and number of Android-powered Smartphones last year.
Definitely, it’s trustworthy to say that Apple’s iPhone 4S and Samsung Galaxy Nexus were superstar devices last year. But, Apple’s iPhone 4S outstandingly performed in Q4 holiday season last year, and became users most preferred device.