Encoding and decoding of data has been done from years, before it was used to protect data from being misused by others but now it is also used to store data in form of a bar code or a design such as a QR code. These codes can be decoded using a mobile reader app built specially for it and the data can be extracted from it.
QR code comes from Japan and is short for quick response code and can be decoded on your Smartphone with an app known as QR code reader. Many companies have been using this code to improvise their business strategy. Tesco, a supermarket in South Korea is using this code and has started an unique shopping concept in railway stations and bus stands. Now a New Zealand based Winery Company –Brancott Estate- has come up with an innovative idea to attract its customers and also surprise them with their one of the kind app.
Brancott Estate has created an app called “The World’s Most Curious Bottle” which is available in the Android and iOS market for free; it offers suggestions as to which food would go well with the wine, an augmented reality view is also shown and would also give the details of aroma and info about the climate in which the grapes were grown for 14 of their wines.
This app would prove to be useful for people who are not that acquainted with wine and its details. It proves to be a very good promotion technique by the company and might attract more crowd towards the company.
It’s surprising that even after a decade from its inception, QR codes have still not caught on. With companies like Jess3 trying to make the QR codes more attractive and the marketing promotion done by TESCO, QR codes will show the advantages it holds and that will make it a popular form of data encryption in the coming years.