Is RIM’s Triumph In UK A Real Threat To Its Rivals ?


RIM had declined to its lowest value in US – below 6% in December 2011. The company lost its grab from everywhere, and some rumors stated that the company was going to be acquired by a industry major pretty soon. Recently, the company’s Co-CEOs—Mike Lazaridis and Jim Balsillie— resigned from their post, and selected Thorsten Heins as the company’s new CEO. But, it might surprise to anyone that BlackBerry was the No.1 selling smartphone in the UK market for the second consecutive year. The company grabbed 26.3 % mobile market share in December 2011, averaging 27.7% through the last year in UK.

The global subscriber of RIM grew to 75 million in December 2011, and the UK played a vital role—strengthened over eight and half million new subscriber by end of 2011. Among all new subscribers in the UK, 500,000 joined in just last 45 days from mid November to the end of Dec 2011.

Apple had really an outstanding Christmas last year; sold 37 million iphones worldwide, whereas, Android market share dropped in Q4 compare to Q3. A research firm has recently stated that Blackberry sales were on decreasing trend throughout the year. In Q1, 1.5 million BlackBerry Smartphones were sold by RIM, down in Q2 to 1.4 million, and inQ3 it reached to 1.31 million units globally.

The global success of new iPhone 4S and the Samsung Galaxy SII clinched most of Blackberry market share last year. In addition to these, the negative impact of the three days outage in October last year was the main reason for RIM’s declined market worldwide. Definitely, Android’s popularity and acceptances of the Apple’s iPhone among businesses plunged the total shipment of RIM’s Smartphone worldwide in 2011.

As claimed by GfK, RIM has emerged as biggest player in UK for the second successive years, ahead from Apple—despite of the strong Christmas last year. BlackBerry is still most preferred Smartphone among businesses in UK last year. But, now the big question is: Would RIM regain its market share and reputation in 2012 under the guidance of its new CEO? By the way, RIM’s new CEO may not like to hear this but it has been found that 75% of BlackBerry users are ready to migrate to either iPhone or Android !

Source: theguardian

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