Is RIM’s Triumph In UK A Real Threat To Its Rivals ?

Must Read

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

RIM had declined to its lowest value in US – below 6% in December 2011. The company lost its grab from everywhere, and some rumors stated that the company was going to be acquired by a industry major pretty soon. Recently, the company’s Co-CEOs—Mike Lazaridis and Jim Balsillie— resigned from their post, and selected Thorsten Heins as the company’s new CEO. But, it might surprise to anyone that BlackBerry was the No.1 selling smartphone in the UK market for the second consecutive year. The company grabbed 26.3 % mobile market share in December 2011, averaging 27.7% through the last year in UK.

The global subscriber of RIM grew to 75 million in December 2011, and the UK played a vital role—strengthened over eight and half million new subscriber by end of 2011. Among all new subscribers in the UK, 500,000 joined in just last 45 days from mid November to the end of Dec 2011.

Apple had really an outstanding Christmas last year; sold 37 million iphones worldwide, whereas, Android market share dropped in Q4 compare to Q3. A research firm has recently stated that Blackberry sales were on decreasing trend throughout the year. In Q1, 1.5 million BlackBerry Smartphones were sold by RIM, down in Q2 to 1.4 million, and inQ3 it reached to 1.31 million units globally.

Advertisements

The global success of new iPhone 4S and the Samsung Galaxy SII clinched most of Blackberry market share last year. In addition to these, the negative impact of the three days outage in October last year was the main reason for RIM’s declined market worldwide. Definitely, Android’s popularity and acceptances of the Apple’s iPhone among businesses plunged the total shipment of RIM’s Smartphone worldwide in 2011.

As claimed by GfK, RIM has emerged as biggest player in UK for the second successive years, ahead from Apple—despite of the strong Christmas last year. BlackBerry is still most preferred Smartphone among businesses in UK last year. But, now the big question is: Would RIM regain its market share and reputation in 2012 under the guidance of its new CEO? By the way, RIM’s new CEO may not like to hear this but it has been found that 75% of BlackBerry users are ready to migrate to either iPhone or Android !

Source: theguardian

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This