Despite of tough competition from rivals Twitter has made its space as one of the most successful social networking site in internet world. Though, people are much fascinated towards Tweeting habits but still unaware of the fact that how to draw more attention on their Tweets. Taking the views of users’ problem, a study was conducted which reveals how to improve clickthrough rate (CTR) on Twitter.
To make the study more accurate, more than 200,000 Tweets containing links were identified and it was found that to improve CTR tweets length should be between 120-130 characters – despite of officially declared length of 140 characters.
Apparently, study enlightens that if users place 25 percent of the links on their tweets than they might get more CTR. Also, users need to have patience while sharing their Tweets as continuous tweets might led to ignorance. Users generally get irritate by viewing tweets either from same person or same tweets multiple times on their tweet board.
The most important point, which users should notice in order to get maximum number of re-tweets, is the use of words and phrases at the mentioned place and time. Even to increase CTR users can use ‘action words’ as they directly demonstrate the expression of the tweets.
However, if users want to increase their CTR then they should tweet at regular interval of time and must update their followers daily with new tweets as negligence lead to decrements of interest as well as followers.
Surprisingly, Tweeting on weekends helps in attracting more crowd compare to regular days; As on weekdays many of the users check their tweets in the second half of the day.
I feel promoting Tweet on weekends helps in trapping more number of users compare to other days. Especially tweeting on Friday and Saturday helps in gaining more traffic as well as higher CTR. Also, an aggressive approach on Twitter need to be avoided by users as it just back-fire rather than capturing community attention.
Last but not the least, users should Tweets between 2 to 3 pm in the day time as it is the time when all countries markets opens.
(Infographic:- Dan Zarrella)