The demand of Tablets has been tremendously increasing during last three months. Apple dominated the Tablet segment during holiday session and sold record 15.4 million units during the final quarter (calendar year) of 2011. However, Android based Tablet market also registered the growth, moving up from 29% in Q4 2010 to 39% in Q4 2011. Amazon’s Kindle Fire and Samsung Galaxy Tab came out as two big fish in the sea, and played vital role for the growth of Android market share.
A research Analysis firm—Flurry—stated that Amazon’s Kindle Fire edged Samsung Galaxy Tab in the last three months. Taking tens of the thousands Android apps (including most popular apps), the firm tracked over 20% consumers’ sessions on more than 90% Android of all Android devices each day.
Clearly from the chart, Samsung Galaxy Tab dominated application session usage on the Android before holiday season last year. But, in January 2012, Kindle Fire blew Galaxy Tab’s market share. Before holiday season, Galaxy Tab was being considered as only potential viable Tablet to contend Apple’s iPad but after holiday season, all eyes got fixed on Kindle Fire. In January 2012, a strong adaptation of Kindle fire was seen, and a significant downloads driven from Amazon Apps Store, resulted massive surge in Amazon’s session that edged out Galaxy Tab. Flurry stated that Kindle Fire succeeded to grab 35.7% of application session in the last three months, whereas, Galaxy Tab represented 35.6%.
In this way, just in three months, Kindle Fire overhauled Galaxy Tab, and total Android session reported in January 2012 was three-fold than November 2011. However, Galaxy Tab also reported an increment in its application session by 50%.
For creating the above chart, Flurry gathered 5 paid apps among top 10 apps in both Amazon Apps Store and Android Market during January 2012. The firm compared the number of downloads of the Apps occurred from both Kindle Fire and Galaxy Tab. After comparison, it found that Kindle Fire dominated over Galaxy Tab by 2.5 times with the help of more paid downloads to consumers. In Tablet perspective, the Amazon Apps Store brings more revenue for developers than Android Market. Flurry stated that the number of Galaxy Tab active users is at least twice of Kindle Fire.
Amazon has conked the Tablets market by taking the advantages of Android OS popularity and it own unique digital store prowess. Amazon is focusing on emphasizing the content, a differentiated consumer experience and commerce rather than device and OS. Amazon’s cloud and e-commerce infrastructure are the the ones company leverages the most. Previously, Amazon insisted to consumers to buy the goods through online rather than to buy from retail stores, and now the company is dealing from new form of mobile store via Tablets.
Amazon outlooks about the marketing and consumers experiences have lead the company to clinch the Tablet market. In addition to these, the company low-price strategy to sale the Tablet at just $199 has lured a large number of potential Tablet users.
