Google Revenue Of 2011: CPC Dips, CTR Rise, Paid Clicks Increase !

Must Read

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when...

Google, Microsoft Buying Your Sensitive Personal Data From Avast Antivirus!

Your antivirus software may or may not protect you as much as you’d expect, but they are...

Which Countries Have the Biggest Share in the Global Gaming Market?

The global gaming market is expected to rise from $152 billion in 2019 to $196 billion by...
Dharan Shettyhttp://dazeinfo.com
An engineering graduate, industrial analyst, passionate about mobiles, new gadgets and technologies. Lot into automobiles as well.

Despite of market melt down and intense competition from market rivals, world’s biggest search engine Google has managed to sustain the growth rate and secured $10.58 billion as revenue in Q4 of 2011. Google’s revenue in 2011 recorded 9% Q-to-Q growth and as predicted recorded 25% Y-O-Y growth in 2010 – 2011.

“Google had a really strong quarter ending a great year. Full year revenue was up 29%, and our quarterly revenue blew past the $10 billion mark for the first time,” said Larry Page, CEO of Google. “I am super excited about the growth of Android, Gmail, and Google+, which now has 90 million users globally – well over double what I announced just three months ago. By building a meaningful relationship with our users through Google+ we will create amazing experiences across our services. I’m very excited about what we can do in 2012 – there are tremendous opportunities to help users and grow our business.”

We had expected Google’s overall revenue in 2011 to be settled somewhere around $37.82 billion which is almost precise to its overall revenue of $37.9 billion. If the same trend continues we can expect the company’s overall revenue to be $48.03 billion in the year 2012.

Advertisements

Google Site Revenue:-

Sites owned by Google generated revenue of $7.29 billion which accounts to 69% of the total revenue in Q4 2011. A 29% increase over Q4 2010 revenues of $5.67 billion.

Google Network Revenue:-

Sites who are partners of Google generated revenues of $2.88 billion which accounts to 27% of total revenue. 15% increase is seen over Q4  2010 with revenues of $2.5 billion.

International Revenues:-

Advertisements

Revenues generated outside US totaled to $5.6 billion, representing 53% of total revenue in Q4 2011.

UK generated a total sum of $1.06 billion in Q4 2011 representing 10% of the revenues.

Paid Clicks:-

34% increase was seen in the revenues generated from paid clicks which include ads served on Google sites and partner sites. 17% increase is observed over the Q3 2011 revenues.

Cost Per Click:-

8% dip in revenue generated was seen over Q4 2010 and 8% decrease in revenue was observed over Q3 2011 as well.

Cash:-

As of December 31,2011 cash, cash equivalent and short-term marketable securities of $44.6 billion have been reported, which is $2 billion more than that in Q3 2011.

Head count:-

Google has over 32,4267 full-time employees. It had 31,353 full-time employees in Q3 2011. A total of 1114 people have been hired in a period of 3 months.

TAC:-

Traffic acquisition cost increased to $2.45 billion in Q4 2011 compared to $2.07 billion in Q4 2010.

As seen above Google has been consistent in revenue generation in the US and international market; with 1% give or take.

Google has been performing consistently and if the same trend continues it will be able to generate revenue of $11+ billion in Q1 2012. And with the speculated report of Google securing 9.56% of global Ad revenue in 2012 we can expect revenue generated to be much more.

Source: google investor

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Google, Microsoft Buying Your Sensitive Personal Data From Avast Antivirus!

Your antivirus software may or may not protect you as much as you’d expect, but they are...

Which Countries Have the Biggest Share in the Global Gaming Market?

The global gaming market is expected to rise from $152 billion in 2019 to $196 billion by 2022. Undoubtedly, gaming has become...

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when the matter belongs to one...

Amazon India Food Delivery Business: An Emerging Threat for Swiggy and Zomato?

After establishing its prowess in one-day delivery and two-hour delivery, Amazon India is looking to expand into the domains of food delivery....

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience with the phenomenon, especially in...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This