There has been quite a tough competition going on between the two Smartphone industry giants—Apple and Android–. Android is leading the market (as of now), followed by Apple’s iOS. Androids openness on different mobile manufacturer’s platform has been one of the plus points for it to reach this position, but Apple is not that far behind from Android. The latest research has revealed that iPhone 4S has helped Apple get closer to Android in the market share.
In the Q3 2011 iOS secured market share of 30% and Android had a share of 46.3%. but after the release of iPhone 4S in the Q4, Apple’s share appreciated by 7% to reach 37%, getting it closer to Android’s position. However, not much of a difference was seen with the respect to the other OS market share; actually some of them even fell down a bit.
Among people who said that they would be buying a Smartphone, 44.5% said that they would buy an iPhone in December. Which, when compared to the 25.1% in October, is quite huge. And, in addition to this, 57% of the new iPhone users – surveyed in December- were found to bought an iPhone 4S.
Even the Smartphone industry was found to be increasing its share in the mobile market. 60% of the recent mobile users are found to have a Smartphone. Figures of the same are increasing day-by-day.
61.6% of the users were found to be in possession of an Android phone on October 2011 and 25.1% were found to have an iPhone. But after the release of iPhone 4S Apple market increased to 44.5% on DEC 2011 and Androids market fell down to 46.9% getting them almost close to one another.
Looking at the figures, the SIRI did indeed play the trick in increasing the sales. And with the much anticipated iPhone 5 or SJ or whichever version of the iPhone to be released being just around the corner; Apple can expect the sales to increase much more. With the speculated bigger screen size and a few other features, all we can expect is for it to have higher sales and maybe even become the Smartphone leader. Consumers would just have to wait and watch to see what Apple has in store for them.