Android is currently leading the Smartphone market with iOS giving it a tough competition with its ever improving features and new updates. Whereas HP’s webOS, Microsoft’s Windows Mobile and Nokia’s Symbian are left much behind. The mobile OS market share of Android though looks promising, iPhones availability in new countries is just squeezing the gab between the two majors of mobile industry.
Almost 47% of the Smartphone market is acquired by Google’s Android. It is growing at a staggering rate of 1:1 ratio and any OS trying to out run must grow at a rate faster than it. Interestingly Apple’s iOS is not that short of Android and follows it with a 43% share as of Q3 2011. iOS is the only OS which can give a head on competition to Android in the upcoming years.
As per the report by Yankee, iOS will have higher sales in the next 6 months. Out of the total number of buyers planning to buy a Smartphone, 35% of them are said to buy a phone running on iOS within the next 6 months.
4 out of the 6 mobile OS’s are expected to lose. Any OS with less than 20% share of Smartphone market is expected to lose much more in the coming 6 months as 80% of the consumers are planning to buy either an iPhone or Android based phone over the next 6 months.
On the other hand, RIM is struggling to increase its sales with only 20% share in the US. And only 12% of the people who plan to buy a Smartphone are opting for Blackberry. At the same time, only 14% of consumers own a Windows Phone and only 9% of the upcoming consumers in US intend to buy a Windows Phone.
HP’s webOS and Symbian are nowhere to be seen with less than 2% of the intended consumers planning to buy a Smartphone, want a Nokia or Palm.
“Opportunities within the Smartphone market abound, but we’ve reached a critical point where graves could be dug for several OS vendors,” said Katie Lewis, Yankee Group associate analyst and author of the report. “Consumer decisions made in the next three years are likely to seal the fate, good or bad, of many OSs. Now is the time for these vendors to fight for survival.”
As said by Katie Lewis above it really is high time that the other OS developers other than iOS and Android, need to pull up their socks and come up with ways to improve their share in the Smartphone market. If not they will be left so far behind that it would take them years just to get close to Android or iOS.
Android and iOS are going to have high competition between themselve’s to gain top position. But on an overall market, Android might take over in the coming years because of its openness and availability on mobile manufacturer’s platform and bearing different attractive price tag and features.