Top Acquisitions Of Social Media Industry In 2011

Must Read

What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...

After Facebook And LinkedIn, Clubhouse Suffers A Data Breach!

After Facebook and LinkedIn's massive data leaks, now another data breach is making the rounds on the news! According to...

Apple Has Finally Found The Right Partners To Launch Apple Cars By 2025

Rumours of a possible Apple Car in the making has been doing rounds for quite some time. But so...

This year has resulted as the golden year in social media history. Social networking sites – Facebook, Twitter, LinkedIn, and Foursquare etc. – have grown exponentially. Their revenue as well as user base have appreciated above market expectation. Also, number of acquisition took place this year is comparatively higher than last year. Various small social media companies have either been acquired or merged into big companies.

However, few of the acquisitions are such small that even no one would have heard about it. Taking in view of that we are going to highlight the top acquisition which took place in social media industry in 2011.

Here is the list of top acquisitions that took place in social media industry:-

Advertisements
  1. Bantam Live acquired by Constant Contact
  2. Beluga acquired by Facebook
  3. Blue Sky Factory acquired by WhatCounts
  4. Context Optional acquired by Efficient Frontier
  5. DimDim acquired by Salesforce
  6. Flowtown acquired by Demand Force
  7. Geotoko acquired by Hootsuite
  8. Gowalla acquired by Facebook
  9. GroupMe acquired by Skype
  10. Hunch acquired by eBay
  11. Katango acquired by Google
  12. Kosmix acquired by Walmart
  13. Magneto acquired by eBay
  14. Myspace acquired by Specific Media
  15. Next New Networks acquired by Youtube (Google)
  16. OneForty acquired by HubSpot
  17. Performable acquired by HubSpot
  18. PostRank acquired by Google
  19. Radian6 acquired by Salesforce
  20. Rypple acquired by Salesforce
  21. SimpleGeo acquired by Urban Airship
  22. SocialMedia.com acquired by LivingSocial
  23. Sometrics acquired by AMEX
  24. Tagged acquired by Hi5
  25. Tweetdeck acquired by Twitter
  26. Twitterfeed acquired by Bit.ly
  27. Where acquired by eBay
  28. Whrrl  acquired by GroupOn
  29. WuFoo acquired by SurveyMonkey
  30. Zagat acquired by Google
  31. Efficient Frontier acquired by Adobe
  32. Skype  acquired by Microsoft

Above are the acquisitions that took place in 2011. Out of above acquisitions most famous was of Microsoft Skype acquisition and Facebook Gowalla acquisition.

From the list it is quite clear that this year social media titan Facebook was in aggressive mood of acquisition, it has acquired two companies, while Google acquired three companies.  In E-commerce industry eBay acquired two companies, while Salesforce has strengthened its position in “social enterprise arena” by acquiring three companies.

These acquisitions will help conquerors in growing further in future. These acquisitions state that the company’s business are running in momentum and in future this momentum will help users in various ways like job creation, enhanced features, more offers and so many other things.

(Source:- Socialfresh)

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Flipkart Acquires 100% Stake In Cleartrip To Diversify Its Offerings!

In a bid to increase the diversification of its offerings, Flipkart is all set to acquire a 100% stake...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This