Top Acquisitions Of Social Media Industry In 2011

This year has resulted as the golden year in social media history. Social networking sites – Facebook, Twitter, LinkedIn, and Foursquare etc. – have grown exponentially. Their revenue as well as user base have appreciated above market expectation. Also, number of acquisition took place this year is comparatively higher than last year. Various small social media companies have either been acquired or merged into big companies.

However, few of the acquisitions are such small that even no one would have heard about it. Taking in view of that we are going to highlight the top acquisition which took place in social media industry in 2011.

Here is the list of top acquisitions that took place in social media industry:-

1. Bantam Live acquired by Constant Contact
2. Beluga acquired by Facebook
3. Blue Sky Factory acquired by WhatCounts
4. Context Optional acquired by Efficient Frontier
5. DimDim acquired by Salesforce
6. Flowtown acquired by Demand Force
7. Geotoko acquired by Hootsuite
8. Gowalla acquired by Facebook
9. GroupMe acquired by Skype
10. Hunch acquired by eBay
11. Katango acquired by Google
12. Kosmix acquired by Walmart
13. Magneto acquired by eBay
14. Myspace acquired by Specific Media
15. Next New Networks acquired by Youtube (Google)
16. OneForty acquired by HubSpot
17. Performable acquired by HubSpot
18. PostRank acquired by Google
19. Radian6 acquired by Salesforce
20. Rypple acquired by Salesforce
21. SimpleGeo acquired by Urban Airship
22. SocialMedia.com acquired by LivingSocial
23. Sometrics acquired by AMEX
24. Tagged acquired by Hi5
25. Tweetdeck acquired by Twitter
26. Twitterfeed acquired by Bit.ly
27. Where acquired by eBay
28. Whrrl  acquired by GroupOn
29. WuFoo acquired by SurveyMonkey
30. Zagat acquired by Google
31. Efficient Frontier acquired by Adobe
32. Skype  acquired by Microsoft

Above are the acquisitions that took place in 2011. Out of above acquisitions most famous was of Microsoft Skype acquisition and Facebook Gowalla acquisition.

From the list it is quite clear that this year social media titan Facebook was in aggressive mood of acquisition, it has acquired two companies, while Google acquired three companies.  In E-commerce industry eBay acquired two companies, while Salesforce has strengthened its position in “social enterprise arena” by acquiring three companies.

These acquisitions will help conquerors in growing further in future. These acquisitions state that the company’s business are running in momentum and in future this momentum will help users in various ways like job creation, enhanced features, more offers and so many other things.

(Source:- Socialfresh)