Top Acquisitions Of Social Media Industry In 2011


This year has resulted as the golden year in social media history. Social networking sites – Facebook, Twitter, LinkedIn, and Foursquare etc. – have grown exponentially. Their revenue as well as user base have appreciated above market expectation. Also, number of acquisition took place this year is comparatively higher than last year. Various small social media companies have either been acquired or merged into big companies.

However, few of the acquisitions are such small that even no one would have heard about it. Taking in view of that we are going to highlight the top acquisition which took place in social media industry in 2011.

Here is the list of top acquisitions that took place in social media industry:-

  1. Bantam Live acquired by Constant Contact
  2. Beluga acquired by Facebook
  3. Blue Sky Factory acquired by WhatCounts
  4. Context Optional acquired by Efficient Frontier
  5. DimDim acquired by Salesforce
  6. Flowtown acquired by Demand Force
  7. Geotoko acquired by Hootsuite
  8. Gowalla acquired by Facebook
  9. GroupMe acquired by Skype
  10. Hunch acquired by eBay
  11. Katango acquired by Google
  12. Kosmix acquired by Walmart
  13. Magneto acquired by eBay
  14. Myspace acquired by Specific Media
  15. Next New Networks acquired by Youtube (Google)
  16. OneForty acquired by HubSpot
  17. Performable acquired by HubSpot
  18. PostRank acquired by Google
  19. Radian6 acquired by Salesforce
  20. Rypple acquired by Salesforce
  21. SimpleGeo acquired by Urban Airship
  22. acquired by LivingSocial
  23. Sometrics acquired by AMEX
  24. Tagged acquired by Hi5
  25. Tweetdeck acquired by Twitter
  26. Twitterfeed acquired by
  27. Where acquired by eBay
  28. Whrrl  acquired by GroupOn
  29. WuFoo acquired by SurveyMonkey
  30. Zagat acquired by Google
  31. Efficient Frontier acquired by Adobe
  32. Skype  acquired by Microsoft

Above are the acquisitions that took place in 2011. Out of above acquisitions most famous was of Microsoft Skype acquisition and Facebook Gowalla acquisition.

From the list it is quite clear that this year social media titan Facebook was in aggressive mood of acquisition, it has acquired two companies, while Google acquired three companies.  In E-commerce industry eBay acquired two companies, while Salesforce has strengthened its position in “social enterprise arena” by acquiring three companies.

These acquisitions will help conquerors in growing further in future. These acquisitions state that the company’s business are running in momentum and in future this momentum will help users in various ways like job creation, enhanced features, more offers and so many other things.

(Source:- Socialfresh)

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