Microsoft has announced to launch “Windows Store” to sell third-party apps and lure developers towards upcoming version of OS. Windows 8 which is expected to launch officially by end of 2012 will be backed by “Window Store” to help third party development companies and independent developers in selling their Apps. Company has taken such initiative to compete with its rival Apple App Store and Android Market Place. Company has also taken a step which might blow out its competitor from market; It has decided to charge 20 percent from the developers on each sales over $25,000, which is comparatively lower than other players as they charges 30 percent for the same.
“We want to return the most money we can into the hands of developers, and we want to provide the best economics of any platform”. “It’s the most significant developer opportunity ever,” as said by Antoine Leblond, VP, Web services.
However, this doesn’t mean that Microsoft will charge 20 percent flat from all. It will charge 20 percent from only from those whose sales is $25,000 or more, but for those whose sales are below $25,000 it will charge as per the industry standard which is 30 percent.
Microsoft has taken such step to create competition in the field of App development market. Now, each developer will try to sell more and more Apps via Windows App store. Developers will set the target of $25,000, so that they can get back more and more revenue. However, from business prospective, it’s an initiative which will trigger further competition in the app market. Apple App Store and Android Market place are major consumer of apps in the industry and they truly leverage on this fact. With the latest move by Microsoft, a major share of developers community is expected to move towards Microsoft as company is known best to deal with developers and to protect their interests.
Developers can start app submission from today onwards to Microsoft’s Build Windows Contest. The public beta version of Windows 8 is expected to be available in the market in Feb 2012.