BlackBerry Mobile Fusion: RIM’s New Tool To Gratify Corporate Customers

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RIM is expected to unveil its Mobile Fusion—a software system which would help corporate managers to integrate and control a number of operating system into a single mobile ecosystem—on Tuesday. The company has announced that the mobile ecosystem will provide a better option for the software updates and applications installation by its awe-inspiring Mobile Device management (MDM).

The Mobile Fusion would be helpful for the Corporate IT managers to manage not just the Blackberry handsets but also its main rival like Apple’s iPhone and Android-based devices and apps. The motto of the company is to provide the identical exposure to all under the same Mobile ecosystem.

The RIM’s vice president of enterprise product management—Alan Panezic—told on an interview; “what our enterprise customers are looking for, and the opportunity for us, is to become the de facto platform.”


A Gartner analyst—Phillip Redman—said; “It will help stem the tide of those companies that may have considered eliminating their BES but it won’t help sell more phones”.

Presently, RIM’s favorite corporate customers have moved away from the company and they have persuaded to own Apple’s iPhone. The present attempt of the company would provide the wide preference for Apple as well as Android products and that might attract the RIM-based products because these products would have RIM’s Blackberry Enterprise Server.

After the outage, the company’s market share has declined and its profit slipped 47% in the last quarter, also the company has lost 19.7 % share in the US market. In July, the company has decided to cut around 2,000 jobs0—which is around 10.5% of the company’s total workforce. In last month, the company had decided to offer the customer apps of worth $100 and later company has noticed a number of complaints from customers. Presently, the company is betting billions of dollars in its BBX operating system and its first BBX-based device might come in June 2012. To avoid the losses and maintain its market share, the company has redefined its committee to monitor the corporate structure of the company.

In 2012, the service is expected to set in motion with the culmination of Ubitexx—a Munich-based mobile security company acquired by RIM in earlier of this year and other companies like Fixamo—A Toronto-based Company has partnered with the U.S. government agencies to remotely secure Smartphone.

it’s clear that the Mobile fusion would help corporate customer to keep roadway of employees who use Blackberry as well its rival devices like Tablets and smartphones running on iOS or Android. Although, the company’s Smartphone market has fallen down but the new strategy—Mobile Device Management Services—could grab the growing market and might  expose its complete products in the market in order to maintain the market value.





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