SMBs Prefer Facebook And LinkedIn Over Twitter And Google+ [Study]

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Small business owners’ play an important role in nurturing profit for social media industry. They are one of the most important aspect of social media space. The dependency and influence of social media among SMBs is on constant rise. With social media space growing with exponential pace, numbers of small business owners are increasing too. However, some of them are still struggling for survival in the market as they failed ot get into the nerve of Social Media Marketing.  This also led to increase in dense competition among SMBs.

A recent survey, conducted by iContact – social media marketing firm – on more than 1,000 small business owners, reveals how exactly SMBs owners are adopting social media networking sites for their marketing/promotional activities.

The survey has unveiled few interesting facts about the trend:

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  • Facebook is the top – rated social media marketing platform with 75 percent approval rating. However, businesses in the travel and tourism industry rated Facebook at 90 percent.
  • LinkedIn is the second most preferred network with 63 percent of all business ratings. 84% of Business’ – having $25 million or more in revenue – likes LinkedIn.
  • Twitter is on third spot with 56 percent overall rating. However, it scores best among businesses – involved in government and politics – with 80 percent rating in this field.
  • Google+ stand second last preferred platform with 48 percent rating, where as Groupon is on the bottom with only 30 percent rating.

“It’s not surprising that there are a few staunch holdouts, but the social revolution is here, and three-fourths of our respondents find tremendous value in it”. “We’ve seen email marketing make an incredible impact on our customers’ businesses, and social media is growing so quickly it may soon eclipse email audiences, giving small businesses the power to sell and market their services in new, affordable and viral ways,” said Ryan Allis, CEO of iContact.

The social media revolution is on its peak and we see no immediate sign of any slow down, not even in near future. Each network is only adding more new users with every passing month and its shows the commitment of users towards its marketing potential. With all such scenario, SMBs have got a pool of promotional platform in affordable cost only to challenge the biggies. However, for their own, the challenge is how exactly they see and analyse the value worth of such networks.

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