Finally, RIM (Research In Motion) has decided to reduce the price of its latest Tablet-BlackBerry PlayBook– which would be available for the customers at $199. The company has taken the decision due to intense competition from Apple’s iPad and Google’s Android platform based Tablets.
The company said on its official blog “As much as we’d love to have it in your hands today, we’ve made the difficult decision to wait to launch BlackBerry PlayBook OS 2.0 until we are confident we have fully met the expectations of our developers, enterprise customers, and end-users,”
The company’s latest tablet run on its new Smartphone operating System called BBX, which has attempted to develop a new phase of innovation. How much would the OS be effective to impress the user; it can be justified only after its release. However, the company has high- expectations for success of its latest tablet.
Recently, Amazon has released its cheap Android-based Tablet – Kindle Fire – with price tag of just $199. I expect the Amazon’s Kindle Fire would definitely lead the the market before the end of 2011. Therefore, RIM’s PlayBook can only survive in the market if the price is ostensible like its competitor Kindle Fire.
Presently, Kindle Fire possesses the blend of superb hardware config and Android OS, which includes the thousands of apps and games. The apps available for the Kindle Fire include Angry Birds, Bloomberg, Fruit Ninja and more. Whereas, RIM is lagging in apps vicinity, as the demand of apps increases day-by-day might overwrought the company. At present, the company needs a broad range of apps which would feasible and secured on its Tablet-PlayBook.
RIM said that the company’s foremost objective is to avail the BlackBerry Messenger on its Tablets so that users can easily access with high resolution. The company also wants to produce a highly efficient push-based messaging capability so that users can feel the real experience of browsing. The company has been continuously working on its native apps to support PlayBoo for users in order to work on the PlayBook platform.
The company’s three days outage in last month arosed dissatisfaction among its users who faced lots of problems concern to accessing of e-mail and other online services due to core switch failure. Consequently, the market share of the company also declined from 24% in Q1 to 9% in Q3. I think the company would like to regain its market share as well as users belief after PlayBook’s success.