Recently, Microsoft has released its new “it’s a great time to be a family” commercial which demonstrates the company’s Windows live video chat – the part of Windows 7 software package. In the video, a relative passes a window 7 laptop among each family member to meet the baby.
The similar ad was released by Apple last year and titled the commercial “meet her”. The only difference between the ads is the comic touch added by Microsoft. The best moment come when baby scream when it hands over to Grandpa. By giving an elegant family touch, Microsoft wants to make its space in the heart of family users for Windows 7.
Although, Microsoft aired three more commercial ads in October and two earlier in this month, the first two were failed to impress but last two succeeded to charm viewers. Microsoft wants to demonstrate its Broad product portfolio using these ads. The ads commercially promote the integration across windows, window phone and office.
Such fantastic concept to promote its broad portfolio was put together by Crispin & Bogusky-the agency responsible for launching Microsoft’s windows phone operating system.
However, it’s not officially declared by Microsoft that how much the company spending for its campaign but in last year the company expensed $926.3 million on advertisement. The company spent approx $400 million on Microsoft’s brand, more than $100 million on Bing searching engine and nearly $60 million on Xbox.
In recent, the Microsoft makes another strategy to attract consumers that the company has created Widows PC in the consumer houses to highlight its broad product portfolios. Microsoft will release the latest commercial in 35 countries which will focus on the Microsoft’s consumer products.