In Southeast Asia, Android has recorded an unprecedented growth of 1000% in sale within a year. Android has secured top position in the region with more than 1.8 million handsets sale, beating its closest competitor by a whooping half-a-million margin. According to GfK Asia report, Android which had the third position in Q1, has improved its market share drastically and acquires top position in Q4 by overtaking Nokia’s Symbian and Research in Motion (RIM).
It’s seem that Nokia would have to pay more for its strategy to go with Windows Phone 7 for its Smartphone operating system (OS) now. Nokia was the unchallenged leader in all segment of mobile handsets till early 2011, went down due to sharp market decline and struggling to regain its market value after marring with Windows Phone 7 now.
The research estimated sales of handsets across Singapore, Malaysia, Thailand, Indonesia, Vietnam, Cambodia and the Philippines. According to it, the mobile OSs trio – Android, Blackberry and Symbian- emerged as top three in mobile OS market and also occupy nearly 90% of the market.
Gfk’s Asia’s regional account director for telecommunication-Benedict Hong-said that the sale of Android phone is increasing exponentially with the growth rate of 1000% there nothing more promising in mobile industry.
According to Hong, Handset count -powered by Android- was initially 50 models a year ago and has become 170 models in the last quarter of 2011, representing an overall value US$1.5 billion.
Markets like Indonesia and Vietnam, Android still need to set extra endeavor to dominate over its opponents. The report also reveals that RIM and Nokia Symbian is still dominating in Indonesia and Vietnam respectively. For last five years in a row RIM is dominating in Indonesia, where in Vietnam, Nokia’s Symbian remains the top Smartphone Operating system.
Android has proven themselves as dominating mobile operating system throughout the world and its low-cost Smartphone has compelled the competitors to extensively consider and revamp their strategy.
However, the Microsoft patent agreement issue has grabbed some Android device manufacturers-including HTC, Samsung and LG, who are also working on Microsoft’s new WP7 platform but Android popularity still fasten them with Android. Interestingly, great hope of Android will mature enough further when Google will succeed to acquire Motorola Mobility, which would produce an integrated Android ecosystem as an whole.