Finally, Google has launched Google+ Pages – A business section for brands, products or companies. With this, Goole+ has taken arch rival Facebook head-to-head with all similar sections and features currently available in Facebook. Tough, Google+ Page has been rolled up to limited set of users, company has promised to make it available to everyone in next 2 days.
Now the big question is: Do Google+ Pages contain significant advantage over Facebook page or is it just another fan engagement tool on social media by Google ? There are many feature of Google+ pages that are quite identical to Facebook Pages but the biggest difference is the integration of Google Search as a Page engagement tool that makes it much more ‘wanna-be’.
If you are already using Google+ for some time now, you will find Google+ Page nothing much different. However, Google+ has made few salient changes for its ‘Page’ section to make it more valuable. Unlike Google+ personal profile where you can add people inside any of the circle and use to share information, Google+ page can only add people inside the circle but can’t share any content or information with them until people also doesn’t add Google+ Page into their circle.
However, the beauty of Google+ Page is the integration with people’s life line Google Search. Once your page is up and running, people can find your page just by adding ‘+’ button before your page name in search box. It will directly take you to respective Google+ page and ask you add the page to one of your circle. Once he adds, the like process of Google+ Page will be completed and now Page can share any information with user.
However, Google+ has also got few things complicated and confusing. On the page Google+ has decided to keep alive +1 button and ‘Add To Circle’ button. But, I have been failed to find any advantage of having +1 button as virtually does nothing but to add a link in your personal Google+ profile. Whereas ‘Ad To Page’ is just like a Facebook Like button which will enforce people to add the page into a circle in order to receive updates of that Page. I am sure it’s difficult for people to understand the whole concept of +1. Infact, many Google+ users are still pushing their friends to click on +1 button assuming the link gets share within friend’s network – which is actually not unless and until you do not share the link in your circles.
So what is the use of +1 ? Google requests to wait for some more time to understand the real potential of +1 button. “We’re not done with the full realization with what happens when users click on it, and that we can expect some big things coming soon” says Bradley Horowitz, VP of product.
Anyhow, if you got the Google+ Page up for your brand or company, its time for you to add a small snippet of code with you website or blog to allow people to ‘Add to Circle’. More people will add your page into any of their circle, more you page reachability will increase.
If you want to create a Google+ Page, you need to signup here and login with your existing Google credential. In case, if you find a message to wait, just hold down for next 2 days when it will be open for all users.