Samsung Knocks Off Apple From Top Position In Smart Phone Segment [Study]


Just few days back we reported about Apple’s outclass sales performance of iPhone 4S within 12 hours of launch which was followed by Samsung who launched advanced version of  Nexus S called Nexus S II in the market – the first smartphone running on Android 4.0. For last two years, both the companies  are giving intense competition to each other in Smartphone market which has only fueled the fire. But today, Samsung has knocked off Apple from its top position in smartphone segment. Since the launch of Galaxy S II handset in the market, Samsung market share raised drastically. A recent study by Strategy Analytics suggests that shipment of smartphone by Samsung was 27.8 million compared to Apples 17.1 million in Q3 of 2011. The main reason behind appreciated sales volume of Samsung was Galaxy S II. From the day of launch, Samsung Galaxy S II – based on Android 2.3 Gingerbread – has proven fruitful for the company and had broken several records.

Samsung is strengthening its mobile arm by tying up with several giants of  telecom network industry like AT&T, Sprint Nextel and T-Mobile in U.S., DoCoMo in Japan as well as Rogers, Bell’s and Telus in Canada to boost the sales of Galaxy S II.

“Samsung has demonstrated that it is possible, at least in the short-term, to differentiate and grow by using the Android ecosystem,” said Alex Spektor, an analyst at Strategy Analytics.

Study reveals that in last one year Samsung smartphone market share nearly tripled. While, during the same period, Apple market share slightly depreciated. However, Apple market share might jump in  fourth quarter, since it had launched iPhone 4S which has broken all the past record.

“We believe Apple’s growth during the third quarter was affected by consumers and operators awaiting the launch of the new iPhone 4S in the fourth quarter, volatile economic conditions in several key countries, and tougher competition from Samsung’s popular Galaxy S II model,” Neil Mawston, an analyst at Strategy Analytics, said in a statement.

When we look at the global market share of smartphone in past one year, we came to notice that its global shipment grew 44 percent to hit a record 117 million units, according to Strategy Analytics.

It looks like death  of Steve Jobs had affected the market reputation of Apple products. Few days back Apple shares also registered a slump down of 30 percent – first time since last six years – and now losing the top spot in smartphone segment. Company New CEO Tim Cook should implement some new ideas, in order secure its supreme position. Since, competition is on its peak and it’s hard to sustain in such market condition.

Meanwhile mobile industry giant Nokia is going through rough patches these days and its market share has dipped around 10 percent year over year. The main reason for such decline is limited offers in Smartphone, which at present time dominating the market of mobile industry. However, taking in account of recent market condition, Nokia had tied up with Microsoft for Windows OS and had unveiled its first Windows phone earlier this week.

I am sure, in coming days, handset market will see tough competition and definitely user will enjoy the benefit. It would be interesting to see the strategy of Apple and Nokia which they may adopt to kill Samsung ?

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