Google Might Slaughter Off PageRank: Shuts Down Public API Access


Its shocking news for all the emerging companies as well as SEO experts. Today Google has slaughter off the public access of PageRanks which was introduced1998. It is a link analysis algorithm and named after Google CEO Larry Page. It was developed by Larry Page – CEO of Google – and Sergey Brin – Co-Founder of Google – at Stanford University. Google has got the license from Stanford University in exchange of 1.8 billion shares which was later sold in 2005 at the cost of $336 million. Since patent of Page Rank is assigned to Stanford University.

At the time of launch Google Described PageRank as:

“PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.”

Google PageRank means website authority in terms of Google. It depends on many factors but one of the most important fact is to provide a link to good neighbors and posting valuable post. It was calculated mathematically based on the number of links, back links, visits and web graph.

The best thing of Google Page Rank was that it was available publickly through the API access and websites owners could integrate the ‘page rank checker tool” with their websites.

With all new development, there are few Questions which need attention :

Why Did Google Take the Step to Slaughter off Public Access of Page Rank?

The main reason behind slaughter off public access PageRank is the unethical use by many SEO experts to provide high rank to websites. Google has advised millions of SEO experts to ignore PR, but they don’t listen and they use it as a key metric to measure the quality of domain. Company has said that because it updates PR 2 to 3 times in a year, so it’s impossible to rate the qualities of companies according to the PR. One of the main reason behind killing of PR is “black marketing” of links. Companies spend million of pounds to rate their websites as the best and they ask SEO experts to use PR to rate their web sites.

However, Google has not yet officially commented on the slaughtering off PageRank. But the latest updates shows that company has changed the URL of the API and it’s not showing PageRank to any of the websites. Killing of PR may forbid negotiator to make available ranks to the sites. One can still access the PageRank by using Google Toolbar on Internet Explorer.

In 2009 similar sort of problem was recorded, but it was solved with in an hour.

Let’s see whether Google has stooped the PR or any technical problem arises, since we have not got any comment from the side of company. Hope in coming hours we will get our doubts clear whether it’s a technical problem or PR tool has been scrapped completely.

Readers what’s your views.

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