Google Plans To Inject $100 Million On YouTube To Woo Advertisers

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Ads of products as well as brands on Google are decreasing as compare to last year so the profit. In order to upsurge the profit, Company is extending its marketing arm by launching several new features as well as by injection of fresh investments. Recently, Google has launched several new features – “AdWords for Video”, “Google Analytics Real-Time report”, and “Enhanced Ad Format”. Company is planning to invest more than $100 million on YouTube and it’s also on its way to finalize deals with well-known personalities, such as retired Skateboarder Tony Hawk and several Media Companies to produce original content for its video website, according to the WSJ.

However, Google is planning to make YouTube as next generation online cable where more than dozens of free online “channels” will be displayed.

Google has already shown its interest in offering online programming via bidding for streaming service provider Hulu. Company has emerged as one of the highest bidders for Hulu. If it doesn’t work then company is planing to invest in YouTube to sort the original contents as well as to sell advertisements.


There are several big names which have been brought up by Google for tie up which comprises of Tony Hawk and media companies like Warner Bros. and New Corp that owns ShineReveille (Producer of “Ugly Betty and The Office”).

Google is also in talk with smaller companies for original content that concludes of Production Companies behind hits like The Price is Right and The X Factor as well as company which is behind production of VH1’s Mob Wives.   

The new programming “channels” will be full of professional contents, Google is planning to create in coming days. Company anticipates that it might be able to get back $100 million in cash advance with the sales of enough advertisements aligned with the programming.

Considering the competition in social media market, Google might prepare new YouTube programming which could fit to its social media arm – Google+. Company might offer these channels with Google+ in an accordance to get more users’ as well as comments. Opening up these features will help company in grabbing users associated with Netflix as well as Hulu.

Reader what’s your views will investment of $100 million in YouTube will prove fruitful for Google?



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