Google Plans To Inject $100 Million On YouTube To Woo Advertisers

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Ads of products as well as brands on Google are decreasing as compare to last year so the profit. In order to upsurge the profit, Company is extending its marketing arm by launching several new features as well as by injection of fresh investments. Recently, Google has launched several new features – “AdWords for Video”, “Google Analytics Real-Time report”, and “Enhanced Ad Format”. Company is planning to invest more than $100 million on YouTube and it’s also on its way to finalize deals with well-known personalities, such as retired Skateboarder Tony Hawk and several Media Companies to produce original content for its video website, according to the WSJ.

However, Google is planning to make YouTube as next generation online cable where more than dozens of free online “channels” will be displayed.

Google has already shown its interest in offering online programming via bidding for streaming service provider Hulu. Company has emerged as one of the highest bidders for Hulu. If it doesn’t work then company is planing to invest in YouTube to sort the original contents as well as to sell advertisements.


There are several big names which have been brought up by Google for tie up which comprises of Tony Hawk and media companies like Warner Bros. and New Corp that owns ShineReveille (Producer of “Ugly Betty and The Office”).

Google is also in talk with smaller companies for original content that concludes of Production Companies behind hits like The Price is Right and The X Factor as well as company which is behind production of VH1’s Mob Wives.   

The new programming “channels” will be full of professional contents, Google is planning to create in coming days. Company anticipates that it might be able to get back $100 million in cash advance with the sales of enough advertisements aligned with the programming.

Considering the competition in social media market, Google might prepare new YouTube programming which could fit to its social media arm – Google+. Company might offer these channels with Google+ in an accordance to get more users’ as well as comments. Opening up these features will help company in grabbing users associated with Netflix as well as Hulu.

Reader what’s your views will investment of $100 million in YouTube will prove fruitful for Google?



Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This