Microsoft Ventures into Online Deals Business: Bing Deals

Must Read

The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person...

Are You A Gaming Geek: ‘Five Commandments’ Before You Buy Video Games Online !

Does your day start with joysticks instead of coffee mugs? Or as a kid your best friends were the...

Top Softwares for Business in 2021 That Every Startup Entrepreneur Must Use

In the conditions of the global pandemic and economic crisis, small and medium-sized businesses face different problems and do...

Microsoft has finally fallen in love with Daily Deals business model. Company has launched a deal website – Bing Deals – as a part of Bing services which showcases the best of deals from major players like GroupOn, Target, Living Social and others. However, the model of bind deal is just like a deals aggregation instead of self-managed deal business model.

After Google and Facebook, who have already launched their deal websites some time back, Microsoft is the new entrant in such business. Currently, Bing search is showcasing more than 200,000 deals from various sources. Currently, Bing Deal is serving only to United States visitors but we can expect to see cross-border coverage soon if the efforts pays off in a country.

“Instead of building another program, we’re harnessing deals from major providers and retailers,” said Bing senior director Lisa Gurry.

Unlike other daily deals website, Microsoft Bing deal will not be loaded with tons of deals with coupon code. It will feature best deal as special that could be accessible from desktop website “Bing Deal” and from mobile devices.

Advertisements

The business model of daily deals has been adopted by thousands of websites in almost every internet savvy countries. Infact, you can easily find 5-6 websites in every city claiming the highest discount on various products and services. Consumers are confused and the have started avoiding such websites to visit regularly. As a result, many websites have adopted the business model as “aggregator” where they offers ony the best deals from multiple websites and provides a single platform to consumers to compare and make the best decision.

However, due to stern competition and low margin, growth rate of daily deal business companies has become slower and many of them have started transforming the model into a full-fledged E-Commerce. Taggle was the first to adopt such route.

In coming few months, it would be interesting to see how this business model takes shape especially at the situation when dogs-eat-dog.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

VPN Is Essential For Your Data Security, But Free VPN Is Not The Way To Go For It

Suppose you've ever connected to a public Wi-Fi network or are concerned about how your internet service provider uses...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This