Samsung Electronics Co. Ltd. revealed a new naming strategy of Galaxy series smartphones for better product identification. This new naming strategy is for categorizing galaxy smartphones according to the performance which can be delivered by that smartphone. There will be total of five classes according to the price,performance and use.
“As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them,” said JK Shin, President and Head of Samsung’s Mobile Communications Business”
“In addition to this new naming strategy at IFA this year we unveiling the GALAXY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro – designed with the professional and social consumer in mind. These products further build on the phenomenal success we have enjoyed with the GALAXY range.”
As stated by Samsung, Galaxy smartphones will be available in five different classes :
S (Super Smart) – These devices will continue the legacy of Galaxy S smartphones having the best-in-industry technology and top-notch performance.
R (Royal / Refined) – These Premium category phones will be the combination of performance,power and productivity.
W (Wonder) – People searching for a balance between Performance and style can opt for it.
M (Magical) – Performance will vary between W and Y series. For price sensitive audience
Y (Young) – These will be the entry-level smartphones .
[courtesy : samsung mobile press.]