Many of us are fascinated towards Social Media and its marketing phenomenon. People find it easy, free and masses to address platform in a single go. However, large number of users takes it erroneously and expects the in-flow audience just by launching a business page, opening Twitter account or just being active on such platforms.
To make your social media initiative and presence a success, several campaigns and applications are required which constantly incubate your audience and secure their commitments. And, all such efforts need a significant investment.
There are many companies that are still reluctant towards allotting any dedicated funds – financial as well as effort – towards social media. They are still irresolute towards the ROI of social media. Below is a much-needed infographic, from Focus, that presents a strong commitment from social media for returns and benefits against the overall calculated investment.