All right, I am back with my ‘think tank’ to address a fiery issue which was first exposed by me on the world of web. Few weeks back when I alarmed the Facebook’s new design of “News & Feed Section”, whole world went on debate and analysis mode. Many of analysts appreciated Facebook for such new UI and, indeed, many showed down thumbs. Ultimately, it’s users who need to cope up with such nuance on regular basis to keep them as active as before – and, of course, responsive!

However, Facebook has, apparently, rubbed the users on wrong side. The new design of News & feed Section that has been rolled out to very limited set of users as trial run is facing intense criticism from good number of users who want to settle down with nothing else but the old UI of “News & Feed” section.

I am not sure about the total count of users to which Facebook has rolled out the new “News & Feed”, but the criticism has got the traction and people have tuned up in scores against new initiative by Facebook. Surprisingly, users, who felt penalized, are making good use of comment section of the original post which first talked about the new design of “News & Feed” section. And, if I must have one positive comment from all long history- favoring Facebook’s new initiative – I will have to settle down with nothing more than a big “zero” – if I drop my own count.

Interestingly, in no time many avid Facebook users have formed a Facebook Group “Facebooks “Happening Now” Haters” to show their grievance and in no time more than 800 users have joined the group with their resistant comments. So, does it mean that Facebook has adopted a daunting feature this time? Many avid Facebook users feel so.

Jess says” I think the new feature is horrendous, it’s telling me things I either already know or don’t care about, and furthermore it has replaced the events and birthdays corner (in other words, the features I care about most are no longer visible on the homepage)”.

Another Facebook users Tessie comments “I have for the last week a news feed completely out of control. Messages keep rolling down on the right of my News Feed no update or recent button no thunbnails on my left as to who is on chat. Messenges pop up completely out of order and keep repeating. I am ready to delete my FB unless things go back to normal”

“I am also one of the unlucky that got this. Right side panel is totally pointless, who cares if a friend likes something someone you don’t know wrote or posted? I have a lot of friends, business contacts and game friends since many of the games you provide on FB requires a big crowd to advance. This does not mean that I’m interested in their everyday life. I want to be able to follow and interact with a specific group of people, people I consider my real friends. Before I could do this by clicking most resent and then filter the news by friend lists, This is gone now and my biggest complaint. If you log on to FB after, say, eight hours the most resent option was excellent, I could just scroll down to my last logon time and see what had happened since then. Now there is no way I can follow up on anything”, fended by Paul Von, another Facebook user who got to fiddle with new “News & Event” section.

These are not only the only the ones. Users are responding sharply to Facebook and making every attempt to roll back to older version of “News & Feed section”.

The ‘privacy issue’ has been emerged as one of the most debatable aspects from all feedback and comments. The roll-out of new feature has given birth to the privacy concerns of the users, as the new feature is popping up  photos, comments and other updates of the friends of friends. Also, the removal of the top/current news from the home page, is impeding users to see ‘all’ most recent updates from their friends and fan pages under the News Feed on Facebook home page.

It’s high time for Facebook to pay attention towards user’s concerns and adopt the best practices based on the appreciation and readiness of users. Ultimately it’s 750 million+ users who made Facebook worth $87 billion company today. Hope, Mark or Facebook UX or PR team is monitoring this space closely.

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