How Content Drives A Brand To Business Closer Through Social Channels [INFOGRAPHIC]

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Aarzu Khan
A full-time data scientists and a part-time industry analyst; still learning power of effective presentation and firm believer of the thought "Numbers are always magical". Love to be in the network of people who 'know' how to respect their time and keep others engaged in meaningful activities.

Many of us think that sales process triggers from the day when marketing of products/services begins. But, in the era of dynamic business needs the ‘Buying” process begins long before a sales person contact a prospect. This latest infograpphic shows how exact brands are leveraging on contents from various social channels to drive prospect from beginning to the closure of sales. And, how a prospect moves closes to his goal from brand awareness to purchase using the various content channels.

The infographic, which has been designed & developed jointly by ELOQUA and JESS3, focuses on how a buyer’s goal and brand’s goal generally accomplishes. In the whole process of ‘awareness-to-purchase’, content marketing plays a vital across through various set of social channels like Twitter, Facebook or Blogs. This infographic reveals the objectives of business and buyers both.

(Click To Enlarge)

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There are few other versions of this infographic that presents the information in various other designs and patters by duos. You can find the slide show of all designs after this break;

[slideshare id=8381283&doc=jess3eloqua-contentgridv2-110621141956-phpapp02]

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