If you are thinking that Facebook is one of the most popular site in the world with more than 650 million users, you wouldn’t be wrong. But still it has not touched 1 billion unique visits benchmark in a month yet. Google has left Facebook behind to record 1 billion unique visits in a month only to become first ever Internet company to achieve such milestone.
As per the WSJ, internet research firm comScore has released some data on Tuesday which indicates that the Google, Microsoft, Facebook and Yahoo are the companies that were close to hit 1 billion mark in the May this year. However, with startling growth of 8.4% unique visits per month for last one year made Google first Internet company to cross 1 billion mark.
Microsoft maintained second position with 905 million unique visits in May, up around 15%, followed by Facebook with 714 million unique visitors. Interestingly, Facebook has recorded the highest percentage of growth – 30% – in its unique visitors in May leaving Yahoo behind which settled down with 689 million visitors.
ComScore’s estimates are based on its “global measurement panel” of two million Internet users, similar to how Nielsen measures television ratings. ComScore refines the estimates with “page view” data that it receives from more than 90 of the 100 publishers of Web content, but not from Google.
Back in early 2006, Google used to stand at number two position with 496 million unique visitors while Microsoft’s MSN and its content sites were ruling at top position accumulating 539 million visits. Since then Google has recorded enormous growth in its search traffic and Gmail users which made it to bypass Microsoft in 2008.
However, the battle of online search ad revenue is back in the competition due to the fact that social media industry has significant contribution in overall online ad revenue. Advertisers are spending more on social ad channels compare to few years back. The emergence of various social media platforms, like Twitter and LinkedIn, has also diluted the impact of search engine ad results.
The adoption of Search Engine Optimization and site owners (SEO) is another aspect which is hurting Google’s ad revenue. People are slowly turning towards “site optimization” due to more organic leads and comparatively lower investments.
Social Media Optimization (SMO) is still remains a grey area for advertisers and marketers to explore.