Google Becomes The First Internet Company to Record 1 Billion Unique Visits A Month

Must Read

Blockchain And Crypto Startups In India Attracted More Investment in 1H 2021 Than 2020

The bullish investors are not shying away from investing in crypto startups and blockchain startups in India. In fact,...

Job Loss In Indian IT Firms: 30 Lakh Employees Will Lose Their Jobs By 2022 [REPORT]

If you are working in an IT company in India, this may sound as a warning bells. It is...

The New iPhone Bug Disables Your iPhone WiFi Completely!

It's rare when we hear about such a bug in iPhone but when it happens it leaves the whole...

If you are thinking that Facebook is one of the most popular site in the world with more than 650 million users, you wouldn’t be wrong. But still it has not touched 1 billion unique visits benchmark in a month yet. Google has left Facebook behind to record 1 billion unique visits in a month only to become first ever Internet company to achieve such milestone.

As per the WSJ, internet research firm comScore has released some data on Tuesday which indicates that the Google, Microsoft, Facebook and Yahoo are the companies that were close to hit 1 billion mark in the May this year. However, with startling growth of 8.4% unique visits per month for last one year made Google first Internet company to cross 1 billion mark.

Microsoft maintained second position with 905 million unique visits in May, up around 15%, followed by Facebook with 714 million unique visitors. Interestingly, Facebook has recorded the highest percentage of growth – 30% – in its unique visitors in May leaving Yahoo behind which settled down with 689 million visitors.

Advertisements

ComScore’s estimates are based on its “global measurement panel” of two million Internet users, similar to how Nielsen measures television ratings. ComScore refines the estimates with “page view” data that it receives from more than 90 of the 100 publishers of Web content, but not from Google.

Back in early 2006, Google used to stand at number two position with 496 million unique visitors while Microsoft’s MSN and its content sites were ruling at top position accumulating 539 million visits. Since then Google has recorded enormous growth in its search traffic and Gmail users which made it to bypass Microsoft in 2008.

However, the battle of online search ad revenue is back in the competition due to the fact that social media industry has significant contribution in overall online ad revenue. Advertisers are spending more on social ad channels compare to few years back. The emergence of various social media platforms, like Twitter and LinkedIn, has also diluted the impact of search engine ad results.

The adoption of Search Engine Optimization and site owners (SEO) is another aspect which is hurting Google’s ad revenue. People are slowly turning towards “site optimization” due to more organic leads and comparatively lower investments.

Social Media Optimization (SMO) is still remains a grey area for advertisers and marketers to explore.

Advertisements

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

With Jaw-Dropping Price Of JioPhone Next, Reliance To Disrupt India Smartphone Market

After a year of announcement, Reliance JioPhone Next is set for a grand launch on September 10 2021. In 44th...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This