McDonald’s Brilliant Billboard Campaign: Leveraging over Smartphone’s True Reach

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many students are...

Reliance Jio Buying Spectrum From Rival Bharati Airtel Is A Win-Win Deal

In what can only be called an unlikely deal between two rivals, Reliance Jio will be acquiring some spectrum...

Youtube New Content Moderation Policies Paying Off Well: Makes The Platform More Adorable

At a time when regulatory bodies are calling out online platforms for their inability to moderate content and curb...

If you think that you are among the ones who have seen the best of interactive ad campaigns – offline and online both – this may blow your mind away, probably! Titan in fast food chain business, McDonald has recently triggered a campaign in Sweden through a digital but interactive billboard which is not only attractive massive crowd with every passing day but also making many to turn them up to company’s outlets. And, all this just by engaging thousands of smartphone users in the country.

McDonald’s has installed a giant digital but interactive billboard which works just like a gaming console but get controlled by the smartphone users nearby. If any user finishes the game within 30 seconds, he is entitled to the free food coupons in the nearest McDonalds outlet.

The exciting part of the whole concept is that neither people nor company has to have any special arrangements to play that game. Even, users also don’t require to download an app to play the game. A Smartphone with, obvious, internet connectivity is all that is need to play the game. Instead, phone picks up your geolocation and you can join the game just by visiting a website.

Advertisements

This masterpiece of campaigning is not the best way to engage people with the brand but also drives many of them to outlet to redeem coupons. The enormous reach and adoption of Smartphones are slowly giving birth to many applications and methods which narrowing gap between technology and life.

Well done Mc Donalds ! Here is a video of McDonald’s brilliant interactive campaign.

httpv://www.youtube.com/watch?v=7u0ij9D5S4Y

2 COMMENTS

  1. I am into outdoor advertising how can one acquire this application

    Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Beware, New WhatsApp Security Flaw Can Let Hackers Suspend Your Account Permanently!

If you are someone who connects with their friends, family and colleagues via WhatsApp, then beware! A glaring new vulnerability...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This