McDonald’s Brilliant Billboard Campaign: Leveraging over Smartphone’s True Reach

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy....

If you think that you are among the ones who have seen the best of interactive ad campaigns – offline and online both – this may blow your mind away, probably! Titan in fast food chain business, McDonald has recently triggered a campaign in Sweden through a digital but interactive billboard which is not only attractive massive crowd with every passing day but also making many to turn them up to company’s outlets. And, all this just by engaging thousands of smartphone users in the country.

McDonald’s has installed a giant digital but interactive billboard which works just like a gaming console but get controlled by the smartphone users nearby. If any user finishes the game within 30 seconds, he is entitled to the free food coupons in the nearest McDonalds outlet.

The exciting part of the whole concept is that neither people nor company has to have any special arrangements to play that game. Even, users also don’t require to download an app to play the game. A Smartphone with, obvious, internet connectivity is all that is need to play the game. Instead, phone picks up your geolocation and you can join the game just by visiting a website.

Advertisements

This masterpiece of campaigning is not the best way to engage people with the brand but also drives many of them to outlet to redeem coupons. The enormous reach and adoption of Smartphones are slowly giving birth to many applications and methods which narrowing gap between technology and life.

Well done Mc Donalds ! Here is a video of McDonald’s brilliant interactive campaign.

httpv://www.youtube.com/watch?v=7u0ij9D5S4Y

2 COMMENTS

  1. I am into outdoor advertising how can one acquire this application

    Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Why Is Retargeting Touted As A Secret Weapon For Success By Online Marketers

You know that ads play an important role in driving people to your website if you run...

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from those. But not every time...

Encouraged By Record Profit of RIL, Ambani Wants To Accelerate 5G Arrival in India

Brace yourselves for the sooner-than-anticipated arrival of  Reliance Jio 5G services because the 63-year-old billionaire tycoon Ambani recently pledged to the speedy launch...

How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow up to 127.3 billion US...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy. The roots of its malice...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless tech breakthroughs have led to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This