Understanding Internet Behavior of Indian Users [STUDY]


Despite of flourishing market of various Internet resources, applications and games – which have enough potential to slay the time – Indians have emerged as one of the most organized and planned Internet users. Around 72% of the time spent online by Indians is planned, not spontaneous. With 89% of planned usage Japanese have topped the list followed by Chinese with 79%.

The study conducted by Microsoft Advertising, MEC and Mindshare entitled “Living with the Internet – What is Driving Web Behavior” focus on understanding the nature of time spent by worldwide Internet users. It revealed that almost all online sessions start with more personal or intimate destinations such as social networks, emails and blogs; then move to the more public forums such as news, entertainment and search; finally going back to the personal destinations.

From India prospective, there are many key findings which showcase the Internet behavior and the nature of people while being on Web:

The study also captures insights on usage patterns across devices and finds that 34 per cent of smartphone usage is primarily for seeking information and content sharing, while 33 per cent of notebook usage is for transactions and entertainment.

The study was conducted on 7,000 participants aged between 16 to 54 years from 11 countries including India, Brazil, Canada, China, France, Japan, Mexico, Russia, Spain, United Kingdom and the US.

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