Twitter is, apparently, becoming bullish on its expansion and acquisitions is the route, company has decided to opt. It has not been much time when Twitter shelled out $40 million to acquire TweetDeck – A Twitter services client app company or well known as best competitor of Twitter’s arch rival UberMedia. Today, Twitter has acquired yet another company AdGrok – The Y-Combinator-backed web advertising startup.
Today, AdGrok has announced about such take-over through official blog. “When Twitter approached us and asked if we’d be interested in working on their monetization platform, we realized that this was a once-in-a-lifetime opportunity that we just couldn’t pass up,” the blog post says.
AdGrok, which came out of beta just two months ago, makes a tool that simplifies the process of setting up Google AdWords campaigns. It’s “Grokbar” lets customers look at any page on their websites and see data about the Google AdWords campaigns that point to it — including the cost of each campaign and how well it is working.
Starting today, the AdGrok team will start working full-time on Twitter’s “revenue engineering team.” Most likely they’ll be working on the microblogging platform’s self-service advertising program, which is currently in its beta phase and has many similarities to Google AdWords. The program allows small advertisers to buy their own promoted tweets, promoted accounts and promoted trends.
AdGrok will shut down its services on June 30, after which its product will not be available