Yes, it’s very much true. Telecom companies are gearing up to launch much appreciated Apple’s revolutionary iPhone 4 in India – mostly in a week from now! And hold down, that’s not all; People who stayed away from iPhone due to exorbitant cost till date, can grab the latest version of Smartphone – iPhone4 – at 50% discounted cost.
Apple’s iPhone 4 is going to be available in two flavors – 16 GB and 32 GB – with factory unlocked mode. Generally, you will need to shell out approximately Rs 35,000/- for 16 GB and Rs 41,000/- for 32 GB version of iPhone 4.
However, if you are a proud Airtel customer and your bill exceeds Rs. 2,000/- every month, you can take away the same iPhone at 50% discounted price. At the time when cut-throat competition is on among telecom companies to establish “wow” factor, Airtel is expecting to see huge surge in its subscriptions through this lucrative offer, as per few sources.
iPhone 4 comes with 3.5 inch LED backlit capacitive touch screen with 16 M colors. Phone is loaded with 1 Ghz ARM Cortex-A8 processor with Apple A4 chipset inside. Besides 512 MB Ram and 16 Gb/ 32 GB data storage capacity, iPhone 4 has 5MP rear camera with 2592 x 1944 pixel resolution with LED flash.
Like U.S., Airtel has opted the marketing mix strategy which allows people to own the handset with bare minimum cost but with minimum monthly commitment for their bill. Indeed this makes sense for Indian consumers as they always been very selective towards shelling out their hard earn money. Also, Apple has not been very successful in re-creating the charm towards iPhone in India. The earlier version of iPhone didn’t pickup much traction in India due to price as well as huge gap between available infrastructure and phone’s capabilities.
Now, with the availability of 3G network and discount pricing strategy, Airtel is, apparently, becoming bullish on iPhone 4 sales and the brand wagon of Apple will surely lift this up.
Update: Aircel has just announced the launch of iPhone 4 in India at Rs 34,500/- and Rs 40,500/- for 16 GB and 32 GB respectively. As per press released, iPhone sales will be on from 27th May 2011.