Geosocial Universe: Which Social Planet Rules Your Network ?

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Mobile era is passing through its best – possibly – timelines and every Industry has significant share of mobile aspects no matter whether its social media, Internet, communication or Data exchange. Users of such services are becoming more specific to their needs and usage. Consequently, Geosocial networking has emerged as huge trend and growing further at an agitated pace.

To understand the impact of Geosocial on various network till a greater extent, Jesse Thomas, founder and CEO of JESS3, a creative agency known for its data visualization, has created a range of fantastic infographics.

Jesse says “Geosocial is huge trend that continues to entertain us all. As we all know, things change incredibly quickly in the world of the internet, so we decided to update our infographic The Geosocial Universe a few months short of the one year anniversary of its first iteration. Once again, we look to answer the question: Who is the biggest player in the location-based landscape?”


(Click to Enlarge)

Some of the highlights of Jesse finding are quite interesting: Facebook has been placed at second position with 629 million users (really !), out of which 250 million users access the network through mobile devices. Interestingly, it’s Skype which leads the way with 663 million accounts. (Have figures been inter exchanged – Facebook counted 665 million users by March 2011).

Twitter is positioned at number five with 200 million users – again discrepancy of 100 million – of which 80 million users are active through mobile devices.

In Email service, Hotmail has emerged as clear champion, beating Yahoo! Mail and Gmail which have been positioned at number five and seven.

Surprisingly, MySpace is looking to get caught by Yelp soon as the first one is on constant decline while another on progression path.


Overall, the Geosocial Universe is made up of 5.3 billion mobile devices, which (excluding cross-platform use and drug dealers) isn’t far off one for every person on the planet, and when you start to think about it, really quite overwhelming.


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