“Intel Inside” Smartphones by Early 2012


Despite of substantial setback by recent marriage between Microsoft and Nokia, Intel is in no mood to slow down for its mobile initiatives – atleast for the Smartphone chip section. The world’s largest chip maker Intel will be ready to sit inside Smartphones by early next year, the company’s CEO Paul Otellini revealed today to investors.

Otellini also rejected all speculations about adopting rival manufacturer ARM’s technology for the mobile chipsets. Intel currently holds around 80% of the world Pc’s through its chipset. However, the story is not the same when in mobile device industry which is already going through major transformation due to aggressive adoption of Smartphones and Tablets. Competitors like Qualcomm and Nvidia are dominating the emerging mobile device market.

Analysts feel that Intel’s chip debut for mobile devices in early 2012 is indeed a late initiative. In next one year company will have to go through ridged war due to partial stabilization in mobile industry.

According to Otellini, ARM’s technology adoption will not favor Intel by any ways. This will only push the company to subsidize their product price and keep them in restrictive mode in terms of scalability and growth. He also feel that going along with ARM will lower the overall profit and company has the ability to do much better by its own.

In last one year Intel has invested heavily in mobile device technology and working with several smartphone and Tablet manufacturers. Intel’s latest chip in the Atom family, called Medfield, will be power efficient and powerful enough to compete in the fast-growing smartphone market.

Intel also demonstrated a new chip manufacturing architecture earlier this month. The Tri-Gate 3D transistor design allow the chips to be smaller than before and consume less electricity. Both are good selling points for mobile technology.

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