Understanding Smartphone Consumers: Facts & Figures [VIDEO]

Must Read

Looking For A Job At Amazon? Jeff Bezos Is Willing To Hire Everyone If……

The global pandemic Covid-19 has thrown the whole world into complete chaos. Amid this perilous situation, one...

Facebook To Invest In Reliance Jio To Redefine The Market Equations in India?

Since the launch of Reliance Jio in the year 2016, Reliance Industries, owned by Mukesh Ambani, the...

Pay Hike In India Indian IT Firms: It’s All About Cutting Bonuses And Freezing Hikes This Year

The pay hike in Indian IT firms is most likely to disappoint employees very much this year.

The adoption rate of Smartphone is mounting regularly. The expectations from Smartphone have gone beyond traditional calling and messaging feature and people are handling their Smartphone as an extension of their desktop. A recent study has revealed that 81% users browse Internet, 77% to search, 68% inclined to use various apps and 48% watch videos on their Smartphone. Interestingly, people are tend to become habitual for their Smartphone as 72% people keep using Smartphone while consuming other media like TV or Music.

A research from Google, conducted by Ipsos OTX, and independent market research firm, is based on 5,013 US adult Smartphone Internet users who were approached at the end of 2010.

Research is also focused on general search habits of users on their Smartphone. Mobile search has grown up significantly especially to find our variety of information and to navigate the mobile Internet.

Advertisements

Users also use their Smartphone to find out various localize services in their area and the action & response rate on such result is quit impressive. Almost every user (95%) look for Smartphone to find out any location-based service, like map, route or local establishment.

Most importantly, Smartphones have emerged as one of the most efficient shopping tools for buyers as well as for sellers. Report claims that 79% of Smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer.

Surprisingly, Mobile Ads have an impressive response from Smartphone users. While 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads, half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase.

Below is an interactive video which showcases many more interesting Smartphone facts and figures based upon users’ habits.

httpv://www.youtube.com/watch?v=CjUcq_E4I-s&feature=player_embedded

Advertisements

If you wish to go into the detail finding report, here is a webinar video which was conducted by GoogleMobileAds. The video contains all Smartphone facts and figures which focuses on key findings from Google’s recent research.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

The Coronavirus Outbreak Will Change the Business Landscape Permanently!

Make no mistake, the events of the next few days, weeks, and months will have a lasting...

Facebook To Revamp Their Live Streaming Feature By Adding More Functionality. Know Why!

With the Covid-19 outbreak forcing people to stay indoors worldwide, many people have taken to social media platforms to showcase their lives...

Facebook Users Who Dumped It Earlier Are Returning Back To The Platform!

Facebook Inc. (NASDAQ:FB) is gaining ground and it's no less than a surprise to know who is leading the growth this time!

Zoom iOS App Caught Sharing User Data With Facebook! Are You Using It?

With the growing number of people worldwide now trying to adapt to the ‘work-from-home’ situation amid the Covid-19 outbreak, Zoom which is...

A New WhatsApp Scam Is So Lucrative That You May Find Difficult To Resist

As the usage of social media and mobile messaging apps has surged tremendously worldwide due to the social distancing and lockdowns to...

Switch Off Your Amazon Alexa If You Are Working From Home!

Weeks after the widespread of the coronavirus, countries continue to go into lockdown mode for more weeks to come. People are advised...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This