Understanding Smartphone Consumers: Facts & Figures [VIDEO]


The adoption rate of Smartphone is mounting regularly. The expectations from Smartphone have gone beyond traditional calling and messaging feature and people are handling their Smartphone as an extension of their desktop. A recent study has revealed that 81% users browse Internet, 77% to search, 68% inclined to use various apps and 48% watch videos on their Smartphone. Interestingly, people are tend to become habitual for their Smartphone as 72% people keep using Smartphone while consuming other media like TV or Music.

A research from Google, conducted by Ipsos OTX, and independent market research firm, is based on 5,013 US adult Smartphone Internet users who were approached at the end of 2010.

Research is also focused on general search habits of users on their Smartphone. Mobile search has grown up significantly especially to find our variety of information and to navigate the mobile Internet.

Users also use their Smartphone to find out various localize services in their area and the action & response rate on such result is quit impressive. Almost every user (95%) look for Smartphone to find out any location-based service, like map, route or local establishment.

Most importantly, Smartphones have emerged as one of the most efficient shopping tools for buyers as well as for sellers. Report claims that 79% of Smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer.

Surprisingly, Mobile Ads have an impressive response from Smartphone users. While 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads, half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase.

Below is an interactive video which showcases many more interesting Smartphone facts and figures based upon users’ habits.


If you wish to go into the detail finding report, here is a webinar video which was conducted by GoogleMobileAds. The video contains all Smartphone facts and figures which focuses on key findings from Google’s recent research.

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