It’s not been many weeks for the famous, but failed, Google efforts to buyout Groupon for whopping $6 billion in order to enter in daily deal business. Despite of Groupon’s rejection, apparently, Google is in no mood to give up its bet for such profitable market. As per few sources, Google is all set to launch ‘Google Offers’, the search giant’s Groupon competitor.
As per the source, Google has already prepared an internet property for daily deal business and they hold a confidential fact sheet, straight from the Googleplex, which talks about the company’s new group buying service called “Google Offers”. As per the fact sheet, the new product is to help potential customers and clientele find great deals in their area through a daily email,”
GoogleOffers will look like something similar to Groupon or LivingSocial. Users will receive an email every day which will speak about the deal-of-the-day. Company has integrated all the social marketing channels like Facebook, Twitter, Google reader to trigger viral marketing and to have wide exposure of this new product.
Google is actively reaching out to businesses now to get them on board with Offers. It even apparently has a writing team in place to craft the write-up for offers.
In December last year, after failing to secure substantial market share in social media industry, Google tried to jump in the daily deal business with a buyout efforts of Groupon with lucrative $6 billion offer. However, Groupon rejected the offer only to move ahead for IPO which can possibly fetch around $150 billion.
After the exposure of “GoogleOffers”, company has claimed that efforts are being made to communicate with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. Google went on saying further that such initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.
Google essentially confirms Google Offers is real. It looks like Google Offers is in the testing phases, though. Now, when the big plans has been revealed, its will be interesting to see how current “daily deal” leaders like Groupon and Living Social react to Google’s such initiative.