Google to Debut in Daily Deal Business With the Launch of “GoogleOffers” [VIRAL]

Must Read

It’s not been many weeks for the famous, but failed, Google efforts to buyout Groupon for whopping $6 billion in order to enter in daily deal business. Despite of Groupon’s rejection, apparently, Google is in no mood to give up its bet for such profitable market. As per few sources, Google is all set to launch ‘Google Offers’, the search giant’s Groupon competitor.

As per the source, Google has already prepared an internet property for daily deal business and they hold a confidential fact sheet, straight from the Googleplex, which talks about the company’s new group buying service called “Google Offers”. As per the fact sheet, the new product is to help potential customers and clientele find great deals in their area through a daily email,”

GoogleOffers will look like something similar to Groupon or LivingSocial. Users will receive an email every day which will speak about the deal-of-the-day. Company has integrated all the social marketing channels like Facebook, Twitter, Google reader to trigger viral marketing and to have wide exposure of this new product.

Advertisements

Google is actively reaching out to businesses now to get them on board with Offers. It even apparently has a writing team in place to craft the write-up for offers.

In December last year, after failing to secure substantial market share in social media industry, Google tried to jump in the daily deal business with a buyout efforts of Groupon with lucrative $6 billion offer. However, Groupon rejected the offer only to move ahead for IPO which can possibly fetch around $150 billion.

After the exposure of “GoogleOffers”, company has claimed that efforts are being made to communicate with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. Google went on saying further that such initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.

Google essentially confirms Google Offers is real. It looks like Google Offers is in the testing phases, though. Now, when the big plans has been revealed, its will be interesting to see how current “daily deal” leaders like Groupon and Living Social react to Google’s such initiative.

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Ajit Doval Bears Down On Digital Payment Platforms in India

The grass really isn’t always greener on the other side. With the hoopla and convenience that Digital...

Facebook Spying On Instagram Users Through Camera: Claims A Recent Lawsuit

When it comes to privacy, the Mark Zuckerberg led social media behemoth Facebook Inc. (NASDAQ: FB) always manages to land itself in...

US Bans TikTok And WeChat: Oracle Deal Fails To Excite Trump

Amidst all the news about TikTok's proposed IPO in the US and Oracle deal, this news is no less than a surprise....

TikTok IPO In US: The Injection Of Trust To Clinch Trump’s Confidence?

What started with the ban on TikTok could end with TikTok IPO in the US. TikTok is leaving no...

White Collar Employees Suffer The Worst: 6.6 Million Jobs Lost in India During May-August

When the coronavirus spread all over the world rapidly, apart from record death tolls, the other significant damage it did was to...

Apple Online Store In India Is A Kind Of Big Deal

After all rumours, speculations, debates and discussions online, as well as offline, Apple store in India is finally becoming a reality now....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This