Till date Television Network has been serving to people across the globe as a one way communication media. Even the reality shows are not getting telecast live to give a glimpse of “live” actions. The prime time and rest of schedule get organized by the management of channels by shielding themselves behind the “TRP” rating system. We are forced to see what channels want to serve us and we have no say in such distinctions.
With the launch of Internet TV concept, people can expect to choose what they want to see individually and,probably, can be much more satisfied compare to dying dominance of ‘forced viewership’. Google and Apple, apparently, have sensed the mindset of upcoming generation and introduced Google TV and Apple TV to reach to the pulse of fascinated users. Both the companies are busy in cracking the deals with multiple channels in order to provide “PAY AS YOU VIEW” model to viewers.
Tough the Internet TV Industry is just on the initial face of establishment, Facebook closely monitors all such dynamic development and, apparently, convinced with the potential growth of effective Industry. Consequently, company is working on the model of replicating its much appreciated concept of “Like” with various Channels.
As per few sources and Social Media Industry analysts, Facebook can launch the “Like” concept with various channels through newly launched Google & Apple TV in near future. Company strongly feels the absence of ‘community contribution’ to TV industry which has isolated the viewers to broadcast their votes & views openly to other viewers. Though the SMS vote system has become a partial solution for situation but still viewers remain anonymous by such system.
Facebook’s new “Like” for TV may allow viewers to cast their vote via pressing a “Like” button on remote for a channel and it will be displayed to community – online and offline – while viewing the same channel like Facebook. If implemented, the new Facebook “Like” feature for TV will revolutionaries the traditional TRP system. Advertisers will be routed by transparent path-way of popularity ranking as well the cost of ads will vary day-by-day based on Facebook “Likes” for any particular channel. Advertisers will also be benefited to have an option to reach my profile directly instead of throwing their ads just in a big cloud.
Being as viewer, I will have an option to see the list of only those serials which are “liked” by me and I don’t have to be obsessed with other channels any time. Surely, this is going to provide much better ROI to advertisers against their financial investments and viewers against their investment of valuable time.
Another interesting advantage of using the “Like” button, people will appreciate, is to procrastinate viewer’s behavior and habits and deliver the related entertainment which are in-lined. Facebook currently manages more than 500 million profiles and have a reliable insights of people’s mindset through their online activities over Facebook. Once integrated, digital visual communication can leverage on such valuable analysis and will trend the visuals as per your likeness and online habits.
Moreover, if Google and Apple allows Android & iPhone technology, subsequently, to get blend with such scenario, smartphones can play a role of your alternative but intelligent remote to have absolute control over transformed broadcast technology.
Whatever will be the scenario, things are going to be interesting and exciting with lots of inherited transformation in upcoming Offline digital media communication era.