Social Media Industry is witnessing rapid growth and changes in last few months. Be it Facebook, Twitter, Yahoo, Microsoft or Gmail, everyone is adding new features to have a close bond with their users. Now it is Twitter which is rolling out few new features that, among other pre-announced features, will allow users to embed Video, pictures and map at the very first time.
The main expected revamp is the redesign of Twitter UI and navigation. Twitter is focusing on the changes to make it much more usable and user-friendly. With the current process flow and navigation, there are plenty of processes where users either get lost or leave the site in frustration. This is keeping some of the potential marketers away from the Twitter. Such proposed changes will make navigation more user-friendly and multi execution.
Till now Twitter has raised around USD 160 million of investments from various sources. For a service which manages 145 Million user subscription and 90 Million visitors every day, it’s important to focus on the user’s experience and feedback. This is the first time when Twitter has ploughed some of that money back into upgrading the site’s design. The changes also take Twitter one big step away from its spartan, 140 character beginnings and set it on a path toward becoming a more user-friendly website.
One possible source of complaint: the new Twitter.com interface takes up more screen space and that might elbow out the more elaborate backgrounds with pictures and text some people have chosen for their background pages. The changes also may put a hurt on a cottage industry of websites, including the likes of Seesmic and Tweetdeck, that have grown up along Twitter to help make the user experience less confusing.
Forrester analyst, Augie Ray, wrote that the changes made for a “faster, easier and more engaging” user experience. “While any change in interface can cause complaints from long-time users (just ask Facebook), I believe the new Twitter.com will meet with strong user acceptance. As the new design is rolled out, users will have the opportunity to accept it or return to the original design, but I think many will embrace the intuitive new functionality.”
Twitter has put an explainer page along with an accompanying video. This is the best way to see what the new and improved design will look like.