Toshiba Joins the War of Tablet Computers

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As companies are aiming to grab the chunk of fast-growing Tablet device market, spearheaded by Apple’s iPad, it’s time for Toshiba, a Japanese Electronic device manufacturer, who has decided to fight for the share in Tablet device market following to Samsung, Microsoft, RIM and LG. As reported by WSJ, Toshiba can launch its tablet computer latest by year-end which will run on Google’s Android platform like Samsung’s Galaxy Tab and LG’s Tablet.

However, unlike other companies, Toshiba will sell the “Folio 100”  in Europe, the Middle East and Africa and have no current plan to target US or Japan in near future.

Toshiba is among many electronics manufacturers around the world looking to ride the wave of demand that has swelled with the iPad. Samsung Electronics Co. Thursday unveiled the Galaxy Tab, which also runs on the Android software. Sharp Corp. in July showed off prototypes of a tablet it hopes will be the “iPad made in Japan,” and plans to officially unveil the new product later this month.

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Surprisingly “Folio 100” is not the first ever tablet device from Toshiba. The Japanese company had unveiled a touch-screen tablet called the JournE Touch last September and started selling it in Europe in March, before Apple started selling the iPad in April. While the JournE runs on Microsoft platform, Folio 100 will be first from company to run on Android.

The Folio 100 is equipped with a 10.1-inch multi-touch display and an embedded webcam. Unlike the iPad, the Toshiba tablet supports Adobe Flash for viewing videos on the Internet.

Toshiba expects the model that can connect to the Internet via Wi-Fi networks to sell for 399 euros. The company has yet to decide when it will launch another model with 3G connectivity.

Still, despite the new tablets from Samsung, Toshiba and other major electronics makers, U.S. market research firm iSuppli expects the iPad to continue to control the global tablet market at least through 2012.

Citing an absence of competitors offering applications and content that can match those of Apple, iSuppli forecasts that the iPad will account for 74.1% of global tablet shipments in 2010. Even after rivals beef up their tablet offerings and related services, iSuppli expects that the iPad will still hold 61.7% of the market in 2012.

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Earlier Microsoft, RIM and LG has already announced their plan to launch Tablet device while Samsung has just released its first ever Tablet device yesterday. However, Dell is trying to secure its tablet market share by “Dell Streak“, mobile cum tablet device, launched few weeks back.

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