Radio Channel Changes Tagline For Nokia

Must Read

Google Wanted To Acquire Facebook But The Objective Was Quite Concerning!

Can you imagine how powerful Google would have been today if it had access to monstrous amount...

How Video Conferencing Services Are Changing Conference Calls

Video conferencing has become something of a norm during the COVID-19 crisis, but even before the virus...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing...

To commemorate cell phone manufacturer Nokia’s 15th year in India, Red FM devised an innovative activity. The radio station created a record of sorts by having the maximum number of live callers on a single day airing on Red FM’s network of 47 stations across India. A countdown promo for five days culminated in the activity which took place on the d-day.The promo encouraged listeners to share their Nokia moments on Red FM on that day. And finally on July 30, 2010, all the 47 radio stations of Red FM celebrated Nokia Day for 17 hours at a stretch. Red FM created a programming roadblock for Nokia, wherein all the links were dedicated to the mobile phone giant. Also, Red FM’s popular tagline, “Bajaate Raho”, was changed for the day to Nokia’s tagline, “Connecting People”. A radio blog was also created, through which listeners could post their wishes for Nokia. Listeners who participated in the activity were awarded Nokia merchandise.

” We share the same brand attributes as that of Nokia – which is unique innovations and connecting with people. We were able to elicit spontaneous reactions from people because of the powerful brand Nokia is,” says B Surendar, senior vice-president and national sales head, Red FM. The radio station urged listeners to call and share their favorite Nokia moment with the radio jockeys. Besides, radio jockeys from across cities called each other on-air to share their personal Nokia moments, in sync with the phone company’s tagline, ‘Connecting People’. RJ’s went over to various cities to get people to share their Nokia moments, which were also aired.

More than 3,000 calls were aired on the radio station on the day; the actual number of calls received by the radio station was much higher. Currently, Nokia is running a campaign on Red FM promoting traffic to Nokia’s website, nokiamoments.com, which urges consumers to register their moments. The entire affair definitely comes across as an interesting campaign done on radio.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global E-commerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector heavily crippled and forced many...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This