This Aug 13th,2010,National Geographic Channel (NGC) expanded its reach to a wider audience in India by launching in Telugu, the official language of Andhra Pradesh. Nat Geo will enable a larger spectrum of viewers in one of the largest states of India to `Live Curious’ in their own language.
The announcement was made at the press conference organized at Hotel Taj Krishna where Telegu superstar Nag Chaitanya unvieled the channel in the native language of Andhra Pradesh.National Geographic Channel, which is currently available in Hindi and English will now also be available in Telugu showcasing the same award winning programs like ‘Jailed Abroad’ & ‘Air Crash Investigations’,& NGC specials like ‘Strange Days on Planet Earth’. The best of NGC specials, events and signature series will now also be available throughout the week, 24×7 in Telugu.Commenting on the launch, Keerthan Adyanthaya, Managing Director, National Geographic Network & FOX International Channels, said, “We are extremely excited to reach out to a wider Indian audience, the channel will give our viewers a flavor of compelling stories in their native language, aided by stunning visuals and credibility that people have come to expect from the National Geographic Channel. It reinforces our commitment to offer our viewers a new way to look at the world – inviting them to Live Curious: learn and explore constantly about science, technology, history, culture, nature and wildlife”.
With a commitment of making documentaries that explore the modern world from a unique perspective,we hope National Geographic Channel would continue to create smart innovative entertainment for viewers who want to know more.