Yahoo Japan Shakes Hands with Google for Search Deal. Ditchs Microsoft in Japan !

Must Read

Japan’s Top internet search portal Yahoo has just signed a deal for Google Search to have collaborative efforts in Japan Search market. By having such search deal, Yahoo will predominantly dominate the Japan market and  it will come to as blow for Microsoft who have a partnership with Yahoo on global level.

In July 2009, Yahoo signed a deal with Microsoft, under which Yahoo was to adopt Microsoft’s Bing as the search engine on all Yahoo sites. However, Yahoo only has a minority stake (35%) in Yahoo Japan, while the Japanese telecom giant Softbank owns 40% of the company, meaning that Yahoo didn’t have the final say in the decision.

“Yahoo! Japan made this decision as an independent and separate publicly traded company. This decision by Yahoo! Japan does not impact the global rollout and implementation of the Yahoo! search alliance with Microsoft, except in the Japanese market,” said Yahoo in a statement.

Advertisements

Now, in a deal that is likely to be challenged by Microsoft, Yahoo Japan and Google will corner the Japanese search market, in which Bing only has a minute share.

On the outside, however, nothing will change: Yahoo will keep its stake in Yahoo Japan and remain a strategic partner for the company, and Yahoo Japan will continue to use the Yahoo brand.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

Instagram Stories are essential for your brand’s social media success

Instagram Stories is a feature of the popular social media platform Instagram that businesses are taking advantage of nowadays....
- Advertisement -

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...
spot_img

More Articles Like This