Ad-World’s New Poster Girl – Saina Nehwal

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...

After winning the Indonesian Open last month, the current world no.2 Saina Nehwal received Rs.25 lakh cash prize from Andhra Pradesh CM K Rosaiah which is so far the biggest amount she has ever received.

However, this is going to change soon as ,Saina Nehwal, aged 20, is now poised to earn much more per brand association, as the three spectacular championship wins in quick succession has made her the ad world’s new poster girl, displacing tennis star Sania Mirza from the top spot.

Brand strategist Harish Bijoor says Nehwal’s brand value per endorsement has now touched Rs 30 lakh from Rs 6-10 lakh before she won the Indonesian Open on June 26. The value is likely to go up to Rs 1 crore if she clinches the number one position, which is now a distinct possibility, Bijoor says.


Jagdeep Kapoor, chairman and managing director of Samsika Marketing Consultants, estimates a 200 per cent growth in Nehwal’s brand value. And he is confident that it would go up by 1,000 per cent within a year.

While most say it is still some time before Nehwal signs up for endorsements as she wants to keep herself focused on the game, Bijoor thinks she would sign up some deals soon. “We keep an internal track on which celebrity could endorse what brand and we have come to know that a lot of agencies are looking at using Nehwal for endorsements,” says Bijoor.

He could be right for, Nehwal, who endorses just three companies/products at present, is being wooed by at least 12 big companies including a few multinationals. She became a brand ambassador last year for Deccan Chargers promoted by media group Deccan Chronicle. That three-year deal happened when Nehwal was ranked number six in the world.

Nehwal also endorses Herbalife India, a nutrition and direct selling company, and Bharat Meri Pehchaan.

Her fans would only hope that she stays focused on her game and brings more accolades to the country.




Please enter your comment!
Please enter your name here

Latest News

Amazon Prime Video: End Of Subscriber Hunt And Beginning Of An Ad-Fuelled Future!

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer...

Why Is Retargeting Touted As A Secret Weapon For Success By Online Marketers

You know that ads play an important role in driving people to your website if you run a small business and sell...

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from those. But not every time...

Encouraged By Record Profit of RIL, Ambani Wants To Accelerate 5G Arrival in India

Brace yourselves for the sooner-than-anticipated arrival of  Reliance Jio 5G services because the 63-year-old billionaire tycoon Ambani recently pledged to the speedy launch...

How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow up to 127.3 billion US...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy. The roots of its malice...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This