YouTube is not only expanding its reach to mobile network but also eyeing on your Home TV Screen and Living Room. with the launch of YouTube Leanback now viewers can have access to YouTube on their TV screens at Living Room. We days back Google has already launched its most anticipated Google TV and now with the launch of Leanback, Google is offering a compound solution to home viewers.
While YouTube has already proven its popularity on mobile devices (100 million mobile video views per day), one giant question remains: Can YouTube Leanback compete with traditional TV shows and video games to become a mainstay of the living room?
There are 2 big questions :
1) Whether people will accept this on a mass growth ? : Most of the videos on YouTube are designed for Internet and have 2 -5 mints of duration while people at home are used to see 1 -2 hour-long shows or probably 2-3 hours movie in one go. Will people will take trouble to sit with remote and keep on juggling with that in every 5 mints ? Home viewers expect some ongoing story at their relax time which can entertain them without any much difficulty. Scenario will not be the same while having experience with YouTube Leanback at home TV. Most of series, movies or any video is divided in multiple parts at YouTube to ensure faster download and play for Internet users. Home viewers will find it little messy to search for all the parts of any series or Movie. Although YouTube tries to make it simple by providing 4 main buttons, up, down, left and right to navigate but that also have their own set of limitations. With all above concerns, it would be interesting to see the acceptance of YouTube Lean by Home viewers.
2) Will Google TV and YouTube Leanback will be launch as bundled product in Asia, especially after a lunch of 3G in India in next few months ? As 3G network in India is about to lay down, Google may have little different strategy for Asian customers. Being as one of the biggest IT hub and widely acceptance of Technology in India, Google can’t afford to be distance from Millions of Home viewers in Asia. If google records a huge success with its first launch in India, it would be easier for other countries in Asia to adopt the same as massive acceptance.
Will we be couch surfing YouTube a year from now? Or will the novelty of Leanback quickly die out in favor of the traditional TV viewing experience we have all come to know and love? Google has a steep hill to climb.