With the trend which is getting followed by Hollywood and Bollywood celebrity, Bollywood start following Twitter and Facebook now. BalajiTelefilms latest production “Once Upon a time in Mumbai” will use the huge network of Facebook and Twitter now. Balaji Telefilms has signed a deal with Ignitee Digital Solution to promote its upcoming film ‘Once Upon A Time In Mumbaai’ through social networking site Facebook. The film’s website MumbaiGoesRewind.com, designed and developed by Ignitee, is made like an editorial of the newspaper with 1970s feel. The film starring Ajay Devgn, Emraan Hashmi, Kangna Ranaut and Prachi Desai is scheduled to be released on July 30, 2010.

A ‘Meet and Greet’ the stars contest is currently running on Facebook that will allow fans to meet Ajay Devgn and Emraan Hashmi. OUATIM also plans to auction its stars’ costumes on Twitter. “From our website to our presence on social networks, no effort is being spared to make ‘Once Upon A Time In Mumbaai’ the film to watch out for,” Vikram Malhotra, COO, Motion Pictures, has said.

Gautamm Mehra, chief socio search architect, Ignitee Digital Solutions, has said, “Social media plays a very important role in the promotion of films these days. We all know that the first three days collections at the box-office make or break a film and to ensure that you have enough buzz and hype around your movie, social media is absolutely essential and integral.”