Facebook’s mobile site m.facebook.com is accessible free of cost to 130 Million Airtel customers across India till August 31, 2010. In-line to this, Airtel customers who are Facebook users will be able to post status updates, comment and write on walls, message others, and also be able to view and upload photos without any data charges.
According to Bharti Airtel, its existing mobile internet customers can immediately start connecting with their friends by visiting the Facebook mobile site. Airtel customers accessing the mobile internet for the first time will need to SMS ‘FACEBOOK’ to 54321 to take advantage of this special offer.
Shireesh Joshi, chief marketing officer, mobile services, Bharti Airtel, has said, “We are pleased to bring an industry-leading offer to our 130 million plus customers by announcing this long-term partnership with Facebook – the popular social media service. Our mobile customers will also be the first in the world to enjoy Facebook on their Airtel mobile in five vernacular languages.”
“Today, more than 100 million Facebook users around the world access the site through their mobile devices,” Henri Moissinac, head, mobile business, Facebook, has said. “Working closely with Bharti Airtel is a great opportunity to bring our full mobile experience to their 130 million customers across India.” According to Facebook, its mobile site will be initially available in English and Hindi, with five other languages – Punjabi, Bengali, Telugu, Tamil, and Malayalam – to follow by July 15, 2010.