Facebook, Twitter now powerful tools that influence what people buy: Survey

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10,...
adminhttp://dazeinfo.com
An avid industry analyst passionate about Mobile, Technology and Entrepreneurship. A internholic user can be found by "amit6060" on social networks.

Social media such as Facebook and Twitter and blogging sites have become powerful tools that influence what people buy, according to a report by online researcher Nielsen. The inaugural Asia Pacific Social Media Report states that from China and India to Australia, online reviews are a major influence in buying electronics items, cosmetics, cars and food, among other things.

During the survey, it was found that 55 per cent of Indians that read online product reviews have purchased products based on feedback. Consumer durables and electronics are the most common products purchased based on reviews (64% of purchases). The survey also revealed that close to one third of India’s social media users (32%) use microblogging sites such as Twitter at least once a day.

“The findings we have uncovered in this social media report highlight, beyond a shadow of a doubt, that social media is here to stay and needs to be taken seriously by the broader business community,” Megan Clarken, managing director, online business, Asia Pacific, Nielsen, has said. “Businesses can no longer afford to simply observe the social media phenomenon, they need to embrace it.”

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Music Streaming Platforms In India: Gaana And JioSaavn Account For Over 50% Market Share!

The Times owned Gaana emerged as the top music streaming platform in India. It outpaced all peers...

Apple, TikTok Hiding Something That Could Be The Cause Of Concern?

Apple and TikTok have reportedly denied testifying at a congressional hearing in March concerning their ties and relationship with China. Their move...

This E-Commerce Underdog Is Challenging Biggies Such As Amazon And Flipkart In India

The eCommerce market in India is flourishing like before. All thanks for exploded adoption of Internet and Smartphone. Amazon and Flipkart are...

Is Amazon Hand In Glove With Fraudulent Delivery Partners in India?

Amazon.com, Inc. (NASDAQ:AMZN) is a global tech behemoth largely driven by the growth of its eCommerce business. They have long boasted about...

Warren Buffett Acquires An iPhone, And It’s Huge Technological Upgrade For Him!

Yes, you read it right; Warren Buffett has acquired an iPhone, finally! One of the world's richest people on...

PayPal To Throw Their Hat In The Ring For UPI Payments Service In India

It was more than two years ago wherein Paypal, the global digital payments giant decided to launch its operations in India in...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This